Tag archives: japan

The geeky power of light

Disclaimer: this is a geeky project. But I know that if you’re a loyal Adverblog reader, the mix between creativity and geekiness is one of the reasons why you keep coming back, so read on

In Japan a music band called Androp created a video clip where 250 camera strobos are used as pixels to create an animation out of light. Read more…

Uniqlo Super Cool Biz

Oh nice, Uniqlo is back with a cool digital experience. Simple, clean, fun to navigate and e-commerce enabled. Kind of expected you might say, but actually I wish there were more brands approach digital communication like this! Also, this time the insight is pretty strong and makes the difference.

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The Gundam Archives

Time for a new post with some cool crazy digital stuff from Japan: the Gundam Archives. It’s a website in Flash & 3D that takes you through the story of the super popular anime metaseries.

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Fujifilm X100 commercial not commercial

Pretty impressive commercial made in Japan for the Fujifilm X100 digital camera. Images are beautiful and strong and definitely not very “commercial”. Read more…

Adidas School Days Shoot

Awesome digital experience by Adidas in Japan to promote its skin protection products. A website and a video with an amazing photography. Read more…

JRA JAPAN WORLD CUP

Well this is hilarious! Crazy Japanese horse racing game that you have to see to believe.

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Fashion for dogs and ecommerce dogs (owners)

From Japan another great example of digital communication and a clear demonstration that the online media and online commerce are (more than) ready to support any brand or product (if the communication is done in the right way). Today we talk about dogs, fashion and ecommerce. The brand is called Free Stitch and produces clothing for small dogs. I personally hate the idea of putting a ridiculous cloth on my dog but I appreciate small dogs might suffer cold… and this website would definitely push me to buy something fashionable.

The experience is brilliant, with a gallery of “models” wearing the different items and the absolutely fantastic possibility to browse the collection by clothing or by “dog”.

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Running fashion by Nike

Who said runners can’t be stylish? Nike Japan definitely thinks a running outfit can be styled. Check out iNDiRUN website to be inspired not only from a nice running collection but also by a very interesting interface.

The website is simple, it’s clean, and it works well in showcasing the endorsement by the four celebrities featured in the photos. What would you ask more? An ecommerce module is definitely missing…

Diesel preview rocks

Very nice work by Diesel Japan to preview the SS 2010 collection. The website presents apparel, footwear and bags but also gives an insight about inspiration behind the collection.

The music is very engaging and surely makes the difference (it’s played by the band who won Diesel U Music) but also the navigation using the records is simple and beautiful.

Sony: Singing in the car

From Japan a super crazy and super cool campaign by Sony to promote a new vehicle navigation system. The idea is very simple an it is inspired by something we (almost) all do in the car when we drive with our friends or even by ourselves: we sing.

The campaign is an online audition to pick the best performers singing in the car. Not only the videos get uploaded on Sony’s website, but the best ones also will become part of the TV spot that will go on air as from mid-December.

This is definitely a perfect example of interactive TV content created with consumers help.

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