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Tag archives: samsung

Samsung Jet, the phone in one minute

on July 31, 2009 by Martina Comments

I like the website launched by Samsung to promote its latest Jet mobile phone model. Ready, Set, Jet is an interactive test that makes you discover the phone features.

Good sound design, good pace, nice visuals. You click, go and find out everything you need to know about the device in less than a minute.

I guess the agency is Lean Mean Fighting Machine but I’m not 100% sure.

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42 good things

on November 9, 2008 by Martina Comments

Did you know there are 42 good things you can do with the Samsung Omnia mobile phone? You can discover each one of them by watching 42 short videos on the dedicated website.

Yes, I know, at first sight the idea of watching 42 videos sounds a bit boring and frustrating, but if you give it a try, probably you will change your mind, as I did.

Read more…

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Samsung Omnia : out of the box

on August 28, 2008 by Laurent Comments

Clever job by Samsung which uses good recipes of a successful viral campaign for its last phone, the Omnia.

Surely the South Korean company has the means to produce a fake video with SFX. And it makes it well. But the context of the video and its scenario catalyze its potential. It plays with one of its community meme: the unboxing video.

Read more…

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Samsung: Follow your INSTINCT

on July 30, 2008 by Mark Comments

Samsung just launched an online campaign to promote the supposed iPhone killer, the Samsung Instinct. First there is a campaign website including a fun product placement programm. But more innovative is the interactive short movie ‘Follow Your INSTINCT’, which can be watched on YouTube only. The movies are connected through YouTube annotations, which makes it the first commercial use of annotations I’ve seen so far. Pretty cool, simple and interactive.

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Dive (and sink) into Samsung

on April 1, 2008 by Martina Comments

I like when technology gets stylish, therefore I appreciate the look & feel of the new website launched by Samsung to present its Black Line to the Russian public.

Unfortunately, after you pass behind the homepage and the animations are over, the second level of content is just full of text (which of course I don’t understand, but this is not the point… The usability gets poor with too many links to click but, most of all, there is just too much copy about the products that overwhelms the user experience.

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Samsung, simply beautiful

on October 8, 2007 by Martina Comments

Since a couple of months I’m thinking about buying a stylish LCD Tv. After having seen this Samsung website, the decision is taken.

The whole experience it’s extremely simple, extremely smooth, extremely beautiful, as the products presented. Sometimes you don’t need to create complicated flashy sites to deliver the message, if it’s about a design product, you can make it cool just presenting it in the simplest way.

The agency is Soleil Noir.

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Millimetres Matter but online doesn’t

on May 2, 2007 by Martina Comments

I got send this “viral” video by Samsung Mobile (watch out, I don’t call it viral), and I decided to post about it for two reasons. First, the macrophotography is great (or is it “micro”-photography???), The Viral Factory once again did a brilliant job. Second, even if they advertise a URL at the end of the commercial (www.millimetresmatter.com), if you visit the site, there isn’t anything to see. I mean, the link takes you to a page for 15 seconds where you can read a few words from behind the scenes of the spot. Then, automatically, you’re redirected to this product website which has nothing to do with the campaign. Isn’t this a shame? They invested so much in the spot, they did a great job, and then, they “forgot” to integrate/support/complete the effort online. Sigh, sigh, sigh. Never stop learning.

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Sam helps Samsung, or maybe not

on December 4, 2006 by Martina Comments

Samsung is launching its new mini computer called Q1 with an interactive campaign featuring a huge dog called Sam. Sam is Saint Bernard dog who apparently has all the answers to your questions about the Q1. The first thing I thought when I’ve seen the site (and the videos) is “how cute!” but then I thought again when writing this post, and I realized that maybe “cute” is not the right adjective to describe a campaign so oriented to business users. So Sam is cute, but I’m not sure it will actually help Samsung selling the Q1.

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Shiny happy Samsung

on October 26, 2006 by Martina Comments

Samsung has launched a new mini-site to promote its K5 phone. It’s nicely designed and, as most of the sites going live nowadays, it tries to cash on user-generated content. The challenge is to create a music dance video uploading a picture of a friend or of your grandma… the best video will win a K5 phone. The best part of the site is the advergame. Inspired to Super Mario Bros it features a nice soundtrack and a simple but joyful design.

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MMS marketing worked for Samsung

on February 9, 2006 by Martina Comments

The first MMS marketing campaign by Samsung Mobile proved to be a success with a response rate of over 15 percent and a conversion rate of 2. The campaign, developed by Enpocket, gave Samsung Fun Club members the possibility to view a preview of the mobile game “Skipping Stone” and then then the chance to instantly download a free demo using a WAP link embedded in the message. Once respondents had trialled the free demo they could then go on to buy the full game from a dedicated WAP site. Mike Baker, President and CEO, Enpocket commented: “Conversion rates are more immediate and more dramatic when brands market to customers on the same device where mobile content is downloaded and consumed“.

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