The UK Pepsi portal dedicated to football has a new advergame developed by Graphico. The game, called Pepsi Handball, aims at promoting the Pepsi Soccer Schools. It looks like Tetris… If you’re looking for advertainment ideas, I suggest you browsing the whole site which is a good example of branding targeting teenagers.
The Royal Navy in the UK has launched an online campaign to recruit aircrew. Netimperative reports the initiative is managed through COI and developed in partnership with Glue London and I-Level. Email marketing will play a key role, with target messages to people who asked the Royal Navy information in the past. Banners and rich media skyscrapers will also be part of the campaign, appearing on sites visited by 16-23 years old men.
Buy a snack, get a code, collect points and win a prize. The concept behind KitKat mobile marketing campaign recently launched in the UK is pretty simple and therefore appealing. Instead of sending product wrappers as in traditional campaigns, “KitKash” allows people to text the code to a dedicated number, collecting points and acquiring the possibility to win prizes through an online auction. The technology is provided by Yoomedia. The same campaign has been running last year in
On New Media Age Craig Barrack explains everything you need to know about ringback tones. This kind of mobile content is already rather successful in Germany, while in the UK it’s taking up slowly.
Kia Motors is running a rich media campaign to promote its cars in the UK. The marketing effort is supported also by press, tv and point-of-sale activity. The ads, created by E3 Media are displayed on sites such as I-Village, Vogue and WhatCar.
Saab is launching a massive online marketing campaign to boost awareness of its cars in the UK. Draft London developed a series of rich media ads which can be explored by users to find out the model name, prices and finance offers. In the press release, Elliot Grace, marketing communications manager at Saab Great Britain, comments:�The nature of online media is very appealing for us, as it gives us the chance to link brand messages and quite detailed product information relatively easily. It�s also very flexible, enabling us to showcase the whole range through a single campaign, without having to dilute the creative.�
The Mobile Data Association (MDA) has joined forces with UK mobile content players and network operators in a scheme that will protect users from premium rate spam text messaging. The news is reported on New Media Age adding that the project forms part of the UK implementation of the Mobile Content Code, a self-regulation code of practice for mobile operators for content on mobile phones.
The World Advertising Research Centre reports advertising expenditure in the United Kingdom is set to rise by 4.8% this year reports the nation’s Advertising Association in its quarterly Advertising Forecast. Internet advertising is expected to be the single fastest growing medium overall, increasing by over 50% when compared with 2003.
The Mobile Entertainment Forum has announced that next March it will launch in the UK the first official ringtone chart which will be compiled by KPMG. Mobile music is becoming more and more important and the ringtone chart is surely a strong sign of an industry gaining independence and relevance. There’s a massive public interested in ringtones, presenting new revenue opportunities in mobile entertainment. In the press release that explains the initiative, it’s interesting to read the opinion of KPMG�s Calum Chace who says:“The Ringtones Chart will provide a benchmark for the industry as consumers deepen their love affair with mobile ringtones. As this chart evolves, it will track the convergence of fashion, fads and phones and it will highlight the commercial opportunity for the mobile music industry as more music is consumed in the form of ringtones.”
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