Tag archives: volkswagen

The Volkswagen Drive In

From The Netherlands, a uber cool site to celebrate Volkswagen’s 60th anniversary in the country and challenge your music knowledge. Everything it’s in Dutch, but don’t panic, just wait for the site to load, and then click on “speel het spel” to start playing… You have to match every song with the decade it belongs to… I did 11 at the first attempt, and you?

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The Golf GT adventure

Volkswagen is online with a good branded entertainment project to introduce and promote its new Golf GT sport model. It’s a video adventure game, engaging and interactive enough to make people discover the car’s characteristics while having some fun. The agency it’s Tribal DDB Hamburg.

Drive your Tiguan in the jungle

In France, Volkswagen is launching the new Tiguan 4×4 with a driving advergame in the jungle. I played the 30″ demo, and it looks very nicely done and quite fun to play, especially because when driving you also have to avoid the animals crossing the street…

The only annoying thing is that you have to download and install a dedicated plugin to enjoy the 3D experience, and I fear this will keep out from the game quite a lot of people. via Le Buzzer.

The Volkswagen auditions

In Sweden, Volkswagen is currently doing an audition to hire the perfect auto seller. As a visitor, you are given from each character a presentation of a different Golf model, and each actor of course does the presentation with his/her own touch of sensibility and irony…

There isn’t interactivity, but the whole thing is quite amusing as short video provide you will all the information you usually have to read. A good alternative for those who are bored/lazy

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Night Driving experience by Golf

And all the people of the lulled and dumbfound town are sleeping now… This is the incipit of Under Milk Wood is a poem Dylan Thomas wrote over fifty years ago that has now become the main theme of a strongly emotional Volkswagen campaign around the concept of Night Driving. The Tv commercial, created by DDB London, is lovely, inspiring and slightly touching. But on www.night-driving.com there’s more than a brilliant video to discover. For example, there is the “usual” call to action for user generated content. Nothing new you would say, but I’m interested, since they’ve partnered with Yahoo!’s platform Jumpcut in order to provide consumers with an easy (and online) tool to create their videos. At the same time I believe it’s weird but interesting to note that they’ve opted for a par condicio (I feel so Latin tonight!), using Google Maps to present and allow people to submit a series of great “night drives” around Europe. I think the site is online already since a couple of months, so apologies if I’m late, but I thought it was worth to keep track on this campaign and this positive online experience created by Tribal DDB London. via [bluurb]

Handmade perfection

A new TV spot for Volkswagen Phaeton, “handmade” by the German agency Grabarz & Partner.

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Volkswagen launches Beetle Art

Volkswagen has just launched its special edition Beetle Luna and it’s promoting it with a direct marketing action to drive traffic the Beetle Art minisite. Proximity London will distribute 90,000 packs to target female Volkswagen customers aged 25 to 49 “for whom style is the most important factor when choosing a new car“. Beetle Art (design by Tribal DDB) allows users to create, view and print out a copy of their customised decal designs. The website also allows visitors to enter a competition to win their creation. news via Brandrepublic (sub. req.)

Volkswagen unpimps your ride

I’ve been laughing for the last twenty minutes, now it’s time to stop and get back to work. But first I have to share with you these videos by Volkswagen. German engineering in da house!

The new Beetle, simply unforgettable

These ads by Grey Worldwide (China) for the Volkswagen New Beetle aren’t new, but I find them lovely in their simplicity.

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The new Golf is coming

Lowe GGK for Volkswagen Austria. Copy: The new Golf GTI is coming to Austria. [ad via Der Standard]