Volkswagen is online with a good branded entertainment project to introduce and promote its new Golf GT sport model. It’s a video adventure game, engaging and interactive enough to make people discover the car’s characteristics while having some fun. The agency it’s Tribal DDB Hamburg.
In France, Volkswagen is launching the new Tiguan 4×4 with a driving advergame in the jungle. I played the 30″ demo, and it looks very nicely done and quite fun to play, especially because when driving you also have to avoid the animals crossing the street…
The only annoying thing is that you have to download and install a dedicated plugin to enjoy the 3D experience, and I fear this will keep out from the game quite a lot of people. via Le Buzzer.
In Sweden, Volkswagen is currently doing an audition to hire the perfect auto seller. As a visitor, you are given from each character a presentation of a different Golf model, and each actor of course does the presentation with his/her own touch of sensibility and irony…
There isn’t interactivity, but the whole thing is quite amusing as short video provide you will all the information you usually have to read. A good alternative for those who are bored/lazy
And all the people of the lulled and dumbfound town are sleeping now… This is the incipit of Under Milk Wood is a poem Dylan Thomas wrote over fifty years ago that has now become the main theme of a strongly emotional Volkswagen campaign around the concept of Night Driving. The Tv commercial, created by DDB London, is lovely, inspiring and slightly touching. But on www.night-driving.com there’s more than a brilliant video to discover. For example, there is the “usual” call to action for user generated content. Nothing new you would say, but I’m interested, since they’ve partnered with Yahoo!’s platform Jumpcut in order to provide consumers with an easy (and online) tool to create their videos. At the same time I believe it’s weird but interesting to note that they’ve opted for a par condicio (I feel so Latin tonight!), using Google Maps to present and allow people to submit a series of great “night drives” around Europe. I think the site is online already since a couple of months, so apologies if I’m late, but I thought it was worth to keep track on this campaign and this positive online experience created by Tribal DDB London. via [bluurb]
A new TV spot for Volkswagen Phaeton, “handmade” by the German agency Grabarz & Partner.
Volkswagen has just launched its special edition Beetle Luna and it’s promoting it with a direct marketing action to drive traffic the Beetle Art minisite. Proximity London will distribute 90,000 packs to target female Volkswagen customers aged 25 to 49 “for whom style is the most important factor when choosing a new car“. Beetle Art (design by Tribal DDB) allows users to create, view and print out a copy of their customised decal designs. The website also allows visitors to enter a competition to win their creation. news via Brandrepublic (sub. req.)
I’ve been laughing for the last twenty minutes, now it’s time to stop and get back to work. But first I have to share with you these videos by Volkswagen. German engineering in da house!
These ads by Grey Worldwide (China) for the Volkswagen New Beetle aren’t new, but I find them lovely in their simplicity.
On July 30th Berlin will host the probably longest “Herbie Parade” in the world. On the occasion of this very special event, MindMatics has created an SMS campaign with a prize draw for Volkswagen, which invites Beetle and New Beetle drivers to come to Berlin and do their bit for the Guinness World Record attempt. The mobile marketing mechanism isn’t obvious, and requires some active behavior in the recipients who can text back to be sure they’ll have a place at the parade and also to enter a draw and win one of ten weekends with a Volkswagen New Beetle Cabriolet. Of course, the main idea behind this campaign is not to set a Guiness World Record with hundreds of Beetles “marching” in Berlin, but to promote the movie remake which will debut in Germany on the same day.
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