GTI Experiment is an interesting experiment developed by DDB Spain for the new Volkswagen Golf GTI, using some techniques of biosensory measurement with the help of GFK (a scientific research center) and some famous bloggers in Spain so they could tell what do we look and feel when we presented in front of a Golf GTI.
Nice to discover interesting content via Twitter. Yesterday, for example @_RGA posted about this rich media banner that profiles your tweets and gets back to you with the reccomendation of the ideal Volkswagen for you.
In the UK Volkswagen has launched a cool advergame to promote its Golf GTI models. It’s just another driving game, but you can expect to be at least a bit surprised.
The coolness of the project stays in the game design as well as in the idea of taking us back in time and experience again the fun we had 25 years ago with the Polistil slot car races.
If you’re looking for a lesson in creative digital marketing, you should have a look at the latest website created by Achtung! for Volkswagen. It’s called Volkswagen Clever Innovations and it clearly shows how Flash and video can be cleverly used to develop premium online experiences with the product.
On the website, you are taken through five typical dangerous or simply complicated situations you might face while driving. For each case, Volkswagen has developed a technology that can help you overcoming the difficulty, and it makes you discover the feature in a smart, interactive way.
Gulp. I would like to meet the crazy mind that came up with the RoutanBabymaker3000 idea, and the Volkswagen marketer who approved it (what a brave man!).
Not sure whether I have positive or negative feelings about the idea that probably is weird and unexpected enough to have a good viral potential. To tell the truth, what surprises me is the complete lack of connection with the brand and the product. God save the brand! The agency is Crispin Porter + Bogusky. via
In Australia, Volkswagen has launched a website that is all about sound design. In the Volkswagen R Range website there is nothing more than cool, deep, intense sounds. Cars don’t move. You just hear the sound of their doors, their brakes and their engines while they move through a static yet rich, imagined, journey.
This is certainly a website that only a limited number of people will appreciate. I don’t want to sound odious by saying this however, for example, you’ll agree that only if you have a pair of headphones you will fully enjoy and appreciate the experience. Also, it requires a bit of patience (for the site to load) and quite some curiosity to understand the site is not just about three photos and a series of short factsheets. Last but not least, without a touch of imagination, you won’t hear sounds and experience the journey, but simply perceive no-sense even annoying noise.
In Germany Volkswagen has launched a futuristic website to explain its eco-friendly approach to car-engineering. Everything is in German, but the site is visual enough to allow you having a good overview of the project even if you don’t speak the language.
At first sight everything looks very nice and well designed. However if you spend one more minute on the site you realize there is no interactivity (if it’s there I wasn’t able to find it), it’s just storytelling or, better, brand preaching about what they do or will do to produce eco-friendly cars. In my opinion it’s a lost occasion, their online project is a good idea, but it’s a pity they missed the chance to build a minimum connection with the public. What do you think? The agency is ArgonautenG2.
After the successful Juke Box launched last Autumn, Volkswagen and Achtung! are back with Snake. The advergame idea in itself is not as original as the previous project, but is definitely as sticky and engaging.
Dick helps us understanding the game: “The idea is simple: Volkswagen lowered the prices of its most popular models. This means Volkswagen becomes even more popular. You can discover the new prices by playing Volkswagen Snake. Each bonus you collect, reduces the price. And that of course attracts more people. But be careful, be aware of the people behind your car when going for the lowest price“.
Snake is definitely a popular game, many of us have already played for hours on a Nokia phone, however, despite the fact we might be familiar with the gaming mechanism, winning is not easy.
As part of their campaign “Truths about the Gol” for the launch of the new Volkswagen Gol in Brazil, the extremely talented guys from Almap BBDO in Sao Paulo brought back the famous (and superviral) Chuck Norris’ facts to create the digital support for the campaign.
Each piece unveils a new and previously untold secret, such as why Superman wears his underwear on top of his clothes or what happens when Gol reaches the speed of light, being these two of six creative stories to be enjoyed, not only because of the superb art direction but also because of the nice and different interactions added to each one of them.
From The Netherlands, a uber cool site to celebrate Volkswagen’s 60th anniversary in the country and challenge your music knowledge. Everything it’s in Dutch, but don’t panic, just wait for the site to load, and then click on “speel het spel” to start playing… You have to match every song with the decade it belongs to… I did 11 at the first attempt, and you?
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