Digital advertising and marketing: only the best ideas worldwide, since 2003

Virgin Mobile and the Parental Enlightenment Kit

on September 22, 2005 by Martina Comments

Mother New York and The Barbarian Group have created the “Parental Enlightenment Kit” a series of tools kids can use to persuade their parents to buy them a Virgin Mobile phone. The kit includes a “Pressure Point Presentation”, t-shirts, posters, email blasts and other misterious stuffs such as “The Instigator” and “The Weaseler”. Basically, the “Enlightenment Kit” collects a series of tools kids can use to start a guerrilla marketing campaign targeting their parents…

File under: guerrilla marketing, mother new york, the barbarian group, virgin mobile

Guerilla ice marketing

on May 16, 2005 by Martina Comments

A definitely fresh guerrilla marketing idea for Volkswagen. The new Polo is promoted in London with any icy car parked in the city center. As we can guess from the picture below, the air conditioning works pretty well [link via Marketing Alternatif]

File under: guerrilla marketing, london, polo, volskwagen

Word of mouth: love it or hate it

on February 3, 2005 by Martina Comments

You can love it, you can hate it. But surely you can’t stop it. It’s the word of mouth, the viral effect that can damage (or even destroy) your brand or can make you a star in a few days. I enjoyed reading a very good article about viral marketing on Le Monde (in French), which usually doesn’t cover this kind of issues. Entitled “Les gu

File under: guerrilla marketing, viral marketing, word-of-mouth

Catch the Tigra with an MMS

on November 14, 2004 by Martina Comments

The launch of the new Opel Tigra TwinTop has been promoted in Switzerland with a multi-channel campaign created by Trio. The initiative has included an advergame and a smart MMS-based guerrilla marketing game to engage people around the country. People who signed up with their mobile received an SMS alert saying the new Tigra car was in town, the ones who were able to take a picture of it could then send an MMS to enter a competition and win a car. To find out more about “Catch the Tigra” you can read the case study on Trio’s site (opens a .pdf in French).

File under: guerrilla marketing, mms based competition, switzerland, tigra

Asics: guerrilla marketing push

on September 29, 2003 by Martina Comments

Revolution Magazine reports of a new integrated marketing campaign (guerrilla style) launched by Asics to promote its 70s basketball shoe “Fabre”. The idea has been developed by the Dutch Agency BlueberryFrog and features the “Afro Octopus” Fastbreak Olly, as main character in an online slam dunk advergame. The best player will win a pair of the shoes… A “must” for a basketball fan (and player) like me

File under: advergame, asics, Fastbreak Olly, guerrilla marketing, viral marketing

�On the run� Esso mobile competition

on September 17, 2003 by Martina Comments

Zeppelin as well as pizza couriers will be used by Esso in its upcoming �On the run� mobile competition in Switzerland. Impactmedia has designed the multi channel communication strategy, and MINICK has provided the mobile applications and infrastructure. Actually is not very easy to understand what the campaign is about, even though it sounds rather interesting, since there’s also a little bit of “guerrilla” in it�In the press release Marco B�schlin, managing director of MINICK Switzerland explained: “This campaign uses fresh and aggressive means of communication, and thus the usage of mobile messaging is a must. Mobile Marketing reflects the spontaneity of the young target group.”

File under: "on the run", esso, guerrilla marketing, mobile campaign, mobile marketing

Faster. Easier. Bingo.

on May 20, 2003 by adverblog Comments

This is the tagline of Yahoo!’s newest campaign to promote its renovated search functionality. The advertising campaign will be run mostly offline, for example with tv commercials created by Black Rocket Euro RSCG. In a perfect “guerrilla-style”, the Internet will also be used as part of an unusual outdoor campaign: Yahoo! has rented a huge billboard in New York City’s Times Square, and for 15 minutes every hour, live search terms will scroll across the screen, highlighting users’ actual searches on the site. Read on the news on IAR.

File under: guerrilla marketing, integrated campaign, tv commercials, Yahoo!

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