adverblog: interactive marketing and other great advertising ideas
Interactive marketing and other great advertising ideas since 2003
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April 19, 2008
Lexus launches luxury styleguide

It's not very clear to me what Lexus has in mind with the launch of Luxury Awaits. According to the press release of the agency who did the job, "the website is designed for the women who reach for the first time the world of luxury".

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The site contains editorial tips for a luxury lifestyle from travel to art, fashion and food. The idea is not bad, but the outcome is disappointing. Everything looks so fake, and you wonder why a luxury brand has to be didascalic and simplicistic to explain what luxury is about. Luxury is about showing, not telling... and If you really want to tell, there are much better ways to do it! Think, for example, about the Louis Vuitton travel guides launched last year.

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April 01, 2008
Dive (and sink) into Samsung

I like when technology gets stylish, therefore I appreciate the look & feel of the new website launched by Samsung to present its Black Line to the Russian public.

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Unfortunately, after you pass behind the homepage and the animations are over, the second level of content is just full of text (which of course I don't understand, but this is not the point... :-) The usability gets poor with too many links to click but, most of all, there is just too much copy about the products that overwhelms the user experience.

March 24, 2008
Levi's Cut to Reveal You

I know from experience how difficult it is to always come up with new visual ideas to present a denim collection. Levi's did an interesting job with its latest Cut to reveal you website developed to present female Spring Summer Collection.

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The innovative navigation system allows you to see the denim from four different points of view (front/back/left/right), plus you can see the fitting on the model while she walks. You can move around the screen using either the mouse or the keyboard and access a special area to zoom into the product details.

Continue reading... "Levi's Cut to Reveal You"

March 21, 2008
Help the Honey Bees

I didn't know honey bees are in danger. I found it out today through a nice website created by Unit 9 and Goodby, Silverstein & Partners for Haagen-Dazs.

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Honey bee populations are disappearing, endangering the all-natural foods they help pollinate which represents an amazing one-third of all the food we eat. Haagen-Dazs ice cream has decided to spread around awareness about the honey bee issue with a site full of information and very nicely designed.

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Continue reading... "Help the Honey Bees"

March 19, 2008
Persepolis on the Web

Fans of Marianne Satrapi drawing style and stories (like myself :-) will surely enjoy the site recently launched to support the movie.

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The site has everything you would expect from a movie site (nothing less, nothing more), but this also the strength of this piece of work: an easy navigation and a lovely design inspired to Satrapi's style and characters manage to create a pleasant experience. Keep it simple. And beautiful.

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Lynx Anti Soap Squad

Lynx have made male soap use a crime in Australia and created a squad of beautiful women charged with reducing male soap use and turning guys on to Lynx Shower Gel.
The website launches with a contest where guys can dob in mates who use soap, posting their friends on the wall of shame. It also features a 2 minute web film showing the squad in action.

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March 18, 2008
The other side of Motorola

I really like the website Motorola has launched in the US to present its government and public safety solutions. It's quite rare to find a B2B online marketing project in general, and it's even more rare to find a B2B website that is so well done.

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The site launched last month, but there hasn't been much buzz around it in the creative/marketing community, which is a pity because the work is beautiful and inspiring.

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Continue reading... "The other side of Motorola"

March 16, 2008
In an Absolut world

How does your Absolut world look like? Whatever your vision is, there is room for it in an Absolut World. The vodka brand loves visions so much that it turned them into reality, creating a curious website with the help of Great Works and freelance interactive designer Carlos Ulloa.

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The online experience begins with a series of visions Absolut has collected getting in touch with artists, writers and actors from around the world. Then, of course, you can submit your own vision and become part of the Absolut world yourself.

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Continue reading... "In an Absolut world"

March 15, 2008
Photoshop Disasters

A nice timewaster if you feel lazy on a Sunday morning like this... Photoshop Disasters a new, original blog collecting Photoshop errors from around the world.

For example, I'm sure you will appreciate this great work of cloning coming from the Spanish sports magazine AS.

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Of course if you have some masterpieces to share, you can submit your work to the blog.

via

March 09, 2008
AdiDiesel: 83 time wasters

After Stella McCartney and Yohji Yamamoto, Adidas signed a new agreement with another big name in fashion: Diesel. For now it regards the Originals collection, and it's going to last four years. With such iconic lifestyle brands connecting expectations are definitely high, for the product and for the communication around it.

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Of course there is a dedicated site to look at... http://diesel.adidas.com suggests 83 original ways to successfully waste your time, and you are invited to participate by uploading your pictures and videos, to testify on each one.

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Let's go straight to the point: the site is beautiful, the pictures to illustrate the suggestions are great and are a good mix of Diesel and Originals universes, the layout is clean, ergonomy ok if you have a big screen, but ...it took me ages to access to it, waiting for the 83 sections to upload!

Continue reading... "AdiDiesel: 83 time wasters"

March 03, 2008
The Showdown Interactive

Sorry, this one is one of us, but I have to talk about it as we've spent so much time working on this lately... :)

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Last year, One Show asked us to develop the image for their Interactive competition in 2008.

As you may know, fighters have replaced Mariachis as the new mexican cliche and we tried to create a game with some mexican flavor, a bit nasty and that served as a place of reunion for designers, developers, creatives, art directors, etc. trying to have some fun and blood.

Continue reading... "The Showdown Interactive"

Bumllionaire

Once upon a time in the West... Toke Nygaard from K10K got his laptop broken, and so it was that the entrance to the portal became a page with a picture of that broken laptop and asking people to collaborate so that he could buy a new one... and he got it!

bumllionaire.jpg

And then there's the story of the guy who, exchanging things, turned a red clip into a house. Last year, John Grden from Rock On Flash and core member of the Papervision 3D team asked something similar so that he could work on improving the performance of the famous 3D engine on a Mac, and it only took a couple of weeks to get the money through Paypal.

In the end, these situations follow the same pattern, some kind of "together we can", that now has been blended with these viral times of us.

Continue reading... "Bumllionaire"

February 29, 2008
BBC version 2.0

The new BBC website is now online and is worth a visit.
It has been designed like a netvibes or an iGoogle. You can cutomize the homepage: change its colour or the font, choose the topics you are interested into, edit them, and move them around with a click & drag action.

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It is interesting to see how this media institution tries to keep itself up to date, and manage to go through the ages.

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The homepage is easy to use. But the biggest challenge was probably not to be graphically boring and sad, as that kind of platforms can end up being. And if the layout is inevitably very structured and strict the design is not too bad after all, and you hope the other old school BBC sections will soon be inspired for their design!

February 28, 2008

The Gap in the Sound of Color

Adobe's cards without a soul

February 24, 2008

Leica's love stories

February 20, 2008

The history of the heart

February 14, 2008

Ikea and Bedrooms

January 30, 2008

Office for Mac: Simplify your work

January 16, 2008

Domino's Pizza Builder

January 08, 2008

The McPoland site

January 07, 2008

Meet The Pixels

December 31, 2007

The sexy side of Orangina

December 28, 2007

The Ultimate Fight digital experience

November 27, 2007

Shave Everywhere 2

November 19, 2007

Intel gets cool

November 13, 2007

The Canon Playground

October 11, 2007

Upgrade to British Airways

October 08, 2007

Samsung, simply beautiful

September 26, 2007

Adidas Football

September 20, 2007

Heavenly Halo

September 12, 2007

The Schiphol experience

August 16, 2007

Paper Critters

July 26, 2007

HP and the world of Toyrama

July 19, 2007

BMW, relearn to drive

The C-Class experience

July 11, 2007

Diesel Denim Dating

June 28, 2007

Asahi launches new lifestyle site

June 24, 2007

Illegal advertising

June 21, 2007

The Bavaria 3D tour

June 07, 2007

The best anti-dandruff interface

May 28, 2007

Churches online in the countryside

Night At The Museum

April 02, 2007

Nikon's Universcale

March 26, 2007

Meet the Michelin man

The Onitsuka Tiger mosaic shoe

March 19, 2007

Clio and the riders' mood

March 13, 2007

L'Amour, the Polish way

March 05, 2007

Experience Mercedes in one minute

Levi's back to the basics

January 07, 2007

Sweetness and poetry for HP

December 12, 2006

On Toyota's Mind

November 08, 2006

Discover the Black Diamond

November 02, 2006

Submit yourself for the Boule

October 20, 2006

Beware of counterfeit Viagra

October 11, 2006

Halloween's outfits virtual collection

September 06, 2006

Tiger also likes Ajax

September 04, 2006

Gucci, welcome to Web 2.0

August 18, 2006

Levi's, music is inspiration

Samsung and the lazy magician

May 21, 2006

What are you gonna do next?

May 04, 2006

Real estate online marketing

April 10, 2006

e7 loves writing

April 09, 2006

Are you Bamboocha?

April 07, 2006

Interactivity to help ill children

April 06, 2006

New Megan, weird but interesting (link now ok)

April 04, 2006

Cabinet of Vision

March 22, 2006

Add "loader games" to your heavy site

March 15, 2006

British Airways to relaunch its website

October 25, 2005

Wallace & Gromit for Renault

October 13, 2005

Experience Wonderbra online

September 25, 2005

A cup, a soup and a hug

September 22, 2005

Welcome to the Trojan Hotel

September 14, 2005

Viral (and scary) teasers for The Corpse Bride

September 08, 2005

Discover the Daewoo Matiz city

August 24, 2005

Renault Scenic, where is the interactivity?

August 09, 2005

The Mercedes-AMG online experience

July 26, 2005

Peroni, beer and football

July 19, 2005

Stylish website for the new Nokia 9300

July 17, 2005

New Focus Dailies site in Spain

June 23, 2005

Do you love Fiat? I don't...

June 09, 2005

The Sony Ericsson "Girls on Tour"

June 08, 2005

Nescafé looks lovely

May 26, 2005

Vertu picks Agency.com

May 13, 2005

Fresh look for Heineken in Italy

May 10, 2005

Infotainment for Nestlé

Nissan goes online in Sweden

April 26, 2005

The Hitchhikers Guide to the Galaxy

April 25, 2005

BMW 3 Series: blood, sweat and tears

April 11, 2005

The new Pepsi site is a cartoon

April 08, 2005

No party? No Vodka...

March 01, 2005

Gran Turismo, "gran sito"

February 24, 2005

Feed me better

February 23, 2005

Discover the 407 apartment

January 13, 2005

High interactivity for Skoda

December 13, 2004

Virgin Holidays looking for a restyling

December 03, 2004

New web look for Campari

November 26, 2004

Gin Larios presents las fiestas

November 24, 2004

Eurostar celebrates its birthday online