Choreographed windows, interactive flocking, custom rendered maps, real-time compositing, procedural drawing, 3D canvas rendering... this Chrome Experiment has them all. "The Wilderness Downtown" is an interactive interpretation of Arcade Fire's song "We Used To Wait" and was built entirely with the latest open web technologies, including HTML5 video, audio, and canvas.
Although not in the spotlight in latest times, i've always liked Converse, kind of classy for me since the days i started to follow NBA (both Magic and Bird wore Converse). Now they're owned by Nike and they're trying to come back with some interesting efforts, like their new site done by R/GA and released today.
Great use of Facebook Connect by Disneyland Paris to celebrate the arrival of the New Generation in the French theme park. Pixar characters arrive on your Facebook wall. Nothing revolutionnary, but well executed, nice and entertaining.
Marca.com provides an original interactive calendar for the World Cup.
It's nice, dynamic and ergonomic. It remains intuitive, you get access to all the information in one screen. This wheel is a good work of infographics.
This new site from Lynx really shows that they are struggling to get back to the sites produced in the past. This site is just frustrating and has no real pay-off for the time you spend spraying a nerds wet armpits.
By: marka // Permalink // Comment(s):(0) Category(s):New websites
The first experience will put you in the seat of B.A. Baracus driving the iconic van throughout the maps of some world's main cities.
It's on YouTube, with the 3D Google Earth plug-in, and it is aimed at promoting the upcoming movie The A-Team.
The second experience will put you in the seat (saddle) of a Harley-Davidson, to let you enjoy a ride through 360° videos.
The site has been developped to promote the new Touring range of the legendary motorcycle manufacturer.
The Most Awesomest Thing Ever is scouring the universe for the Most Awesomest Thing. Ever. Determine the champions of this everlasting battle, or nominate your own contenders.
By: marka // Permalink // Comment(s):(0) Category(s):New websites
From Oz - I'm sure I've seen this type of idea before (the freeze motion to view product details but can't remember where - was it done by Uniqlo??) Anyway Jay Jays Dance Off 3D is an interactive catalogue - a mash up of fashion, music & movement. Check out all the dancers & find the codeword for 20% off in store.
Users can get their 3D glasses in-store. Nice idea but having to go to a retail outlet and then return to the site seems like a lot of work just to see the seasons range (which you would have already done if you actually went in-store to get the glasses).
Waterlife is a movie that tells the story of the last great supply of fresh drinking water on Earth and the great distress that the Great Lakes are in. Its website is a nice one, with a nice soundtrack and a nice interface to provide several facts about water issues, guess i like because the old-simple-beautiful microsite still works when it has a story to be told :)
I had mixed feelings when i finished my visit to this site this morning, because in the end i was asked to pay USD 2$ (i was willing to) to continue the story but i couldn't because i don't have an american iTunes Store account (mine is from Spain), so i felt really frustrated.
On the other side, i thought about the fact that i had happily spent the previous 15 minutes browsing this violent yet funny interactive movie called Bank Run that tells the story of Evan, a financial analyst that gets involved in a scam organized by the company he works for, his girlfriend kidnapped and, in general, all the film cliches from movies where the main character has to escape from something and not knowing why.
Really well done and with little interactions that breaks the linearity of the story without becoming a "game" itself, this project from Silk Tricky is definitely worth the 15 minutes i spent being there. Go take a look, and the story continues on iPhone, hope you let me know how it ends! :)
Last weekend i received a link to this video, where somebody from supertalented KokoKaka showed how their new website for Wrangler was supposed to work, this was a hell of a teaser:
Then, the site came alive on Tuesday, and i must say that is one of the most delightful experiences i've seen lately. A simple idea with a beautiful execution, "delightful" is the word for me, as dressing/undressing the guy to the rhythm of the music is absolutely memorable.
Probably Martina has something to say related to the shopping experience (there is not) and there's no much more than that, but having the whole video or the song for download makes me say "yay!", it closes the whole experience and makes this jeans collection a one to remember for this year.
Lego just released this very nice short film, directed by brilliant Leigh Marling / Blue Source, called Cl!ck :
The movie celebrates the Eureka moment, the generation of great ideas, what Lego calls a Click moment, and invites you to visit the hub of the program, www.legoclick.com, a virtual canvas of ideas, inspired moments, quirky stories, solutions and tips, working as a collaborative plateform to inspire people.
