Crispin Porter + Bogusky launched a beta version of their new site. Being aware of how much buzz CPB and their works produce i found the approach really fresh and interesting, trying to capture it all into the site, in a bold way that was also explored last year by Modernista!. Must be interesting how people tweet and blog about this and how the site will show the upcoming messages of love and hate that Crispin usually generates. I like it, looks that in the end it's not about who you say you are but allowing people saying who you are, and also making it all shareable in a much easier way than it was in the previous site.
Gimme a day to get body adjusted back to Sydney and I will respond to Martina's post.
For now (via Digital Buzz) check this out.
It's great to see brands doing something a little different with their online stores and the new Lands End online store is more of an experience than website which is great. In a beautifully art directed "island" setting you can browse through the range of swimwear amongst some stunning visuals and very intuitive navigational features for browsing the products. Check out the site here.
Fred Perry brand is online with a website to celebrate the 100th anniversary of Mr Perry's birth. Very interesting work at first sight. But after a few clicks around you realize the whole thing is pretty flat.
I love the crazyness (close to nosense) of the website launched in South Korea by LG to promote its latest mobile phone model named Cyon Lollipop. Full of fluo colors and pop music the site doens't show much about the phone but rather focuses on providing a cool amusing experience.
The visuals strongly focus on papercut pieces animated in stop-motion with a retro-disco mood.
"Twitch", one of the most adorables characters i've ever seen on a website, stars this fantastic microsite done by Unit9 and Helpful Strangers for the Museum of Science and Industry of Chicago to teach children physics in a fun and engaging way. But it's hard not to enjoy even not being children anymore.
A new site has just gone live in Australia for the beer brand Skinny Blonde. The label on the bottle is a 1950's woman in a bikini. When you place a warm hand over the label the bikini top vanishes. The site is all about that... which is very courageous for a beer brand. Check it out here
More ambitious work for the British Army by Skive. Start Thinking Soldier is an interactive video piece that places you in the role of a commanding officer making decisions in the line of combat. The idea isn't new and the budget must have been sizable but the production values are excellent and the target audience will enjoy the combination of puzzle and arcade action.
According to the records, Leroy Smith was the kid that took the last spot for the varsity basketball team at Emsley A. Laney High School, leaving Michael Jordan out and being this the fact always said as the beginning of the Michael Jordan's basketball legend from then on. Taken this as the core idea, this website called "Leroy Smith" tries to honor the name of Leroy as Jordan's first motivator.
To promote its next video-game developped by Radical Entertainment called Prototype (to be released in Europe in June), Activision makes you live a unique experience.
You can check by yourselves by going on the dedicated website, where you will be asked to connect to your Facebook account. I won't tell you too much about the result not to ruin the effect.
I think it is a nice move by the Belgian creative agency One Million Dollars, that managed to go beyond the nice, clean, graphic trailer, by offering something else, through a clever integration of Facebook.
To begin this post I think i'll stole a quote from Agency Republic's Gemma Butler while voting last One Show Interactive: "There could be a Nike category in every festival". Being myself a big fan of Uniqlo's interactive stuff, i'm amazed on how often they're releasing such amount of high quality stuff, maybe festivals should think of another Uniqlo category too.
I think this "Uniqlo Tokyo Fashion Map" project is a follow-up to the Uniqlo Parka one released last February, and although reminds me a little of that Nike "Pass the ball" project i cannot but loving how Uniqlo makes fun of each and everyone of their catalogs while using amazing skills of data visualization.
Nowadays to create an original, creative website to present a mobile phone is a hell of a challenge. We've seen (almost) everything. Like in the case of the automotive industry creativity seems to be the hardest word. Competition is fierce, differentiation is weak, money isn't always there. So what should an agency do to introduce a new Nokia mobile phone which wants to challenge the Blackberry?
Try, for example, with a colorful and engaging interface. Then create a video which uses pictograms a smart way. Shake everything together and then add a tiny smart widget that give a touch of originality to your emails. Visit the new Nokia E75 website to experience all of this.
From Brazil, another project that sees Colmeia involved and therefore shows a super use of video. It's a website to present Electrolux kitchen appliances.
The experience is rather passive and not interactive, but I appreciate the attention to details and the great quality of the images which are really able to deliver a luxury brand experience, even if we are "just" talking about a refrigerators, microwaves etc...
