Adverblog: New websites Archives

adverblog: interactive marketing and other great advertising ideas

Interactive marketing and other great advertising ideas since 2003

home about advertise archives contributors submit a campaign

April 19, 2008

Lexus launches luxury styleguide

It's not very clear to me what Lexus has in mind with the launch of Luxury Awaits. According to the press release of the agency who did the job, "the website is designed for the women who reach for the first time the world of luxury".

The site contains editorial tips for a luxury lifestyle from travel to art, fashion and food. The idea is not bad, but the outcome is disappointing. Everything looks so fake, and you wonder why a luxury brand has to be didascalic and simplicistic to explain what luxury is about. Luxury is about showing, not telling... and If you really want to tell, there are much better ways to do it! Think, for example, about the Louis Vuitton travel guides launched last year.

By: martina // Permalink // Comment(s): (0)
Category(s): Automotive, New websites, North America

April 01, 2008

Dive (and sink) into Samsung

I like when technology gets stylish, therefore I appreciate the look & feel of the new website launched by Samsung to present its Black Line to the Russian public.

Unfortunately, after you pass behind the homepage and the animations are over, the second level of content is just full of text (which of course I don't understand, but this is not the point... :-) The usability gets poor with too many links to click but, most of all, there is just too much copy about the products that overwhelms the user experience.

By: martina // Permalink // Comment(s): (1)
Category(s): New websites, Telecoms & electronics

March 24, 2008

Levi's Cut to Reveal You

I know from experience how difficult it is to always come up with new visual ideas to present a denim collection. Levi's did an interesting job with its latest Cut to reveal you website developed to present female Spring Summer Collection.

The innovative navigation system allows you to see the denim from four different points of view (front/back/left/right), plus you can see the fitting on the model while she walks. You can move around the screen using either the mouse or the keyboard and access a special area to zoom into the product details.

Continue reading... "Levi's Cut to Reveal You"

By: martina // Permalink // Comment(s): (6)
Category(s): Asia, Fashion and apparel, New websites

March 21, 2008

Help the Honey Bees

I didn't know honey bees are in danger. I found it out today through a nice website created by Unit 9 and Goodby, Silverstein & Partners for Haagen-Dazs.

Honey bee populations are disappearing, endangering the all-natural foods they help pollinate which represents an amazing one-third of all the food we eat. Haagen-Dazs ice cream has decided to spread around awareness about the honey bee issue with a site full of information and very nicely designed.

Continue reading... "Help the Honey Bees"

By: martina // Permalink // Comment(s): (1)
Category(s): New websites, North America

March 19, 2008

Persepolis on the Web

Fans of Marianne Satrapi drawing style and stories (like myself :-) will surely enjoy the site recently launched to support the movie.

The site has everything you would expect from a movie site (nothing less, nothing more), but this also the strength of this piece of work: an easy navigation and a lovely design inspired to Satrapi's style and characters manage to create a pleasant experience. Keep it simple. And beautiful.

By: martina // Permalink // Comment(s): (0)
Category(s): New websites

Lynx Anti Soap Squad

Lynx have made male soap use a crime in Australia and created a squad of beautiful women charged with reducing male soap use and turning guys on to Lynx Shower Gel.
The website launches with a contest where guys can dob in mates who use soap, posting their friends on the wall of shame. It also features a 2 minute web film showing the squad in action.

By: marka // Permalink // Comment(s): (0)
Category(s): Advertainment, New websites, Oceania

March 18, 2008

The other side of Motorola

I really like the website Motorola has launched in the US to present its government and public safety solutions. It's quite rare to find a B2B online marketing project in general, and it's even more rare to find a B2B website that is so well done.

The site launched last month, but there hasn't been much buzz around it in the creative/marketing community, which is a pity because the work is beautiful and inspiring.

Continue reading... "The other side of Motorola"

By: martina // Permalink // Comment(s): (3)
Category(s): New websites, Online marketing

March 16, 2008

In an Absolut world

How does your Absolut world look like? Whatever your vision is, there is room for it in an Absolut World. The vodka brand loves visions so much that it turned them into reality, creating a curious website with the help of Great Works and freelance interactive designer Carlos Ulloa.

The online experience begins with a series of visions Absolut has collected getting in touch with artists, writers and actors from around the world. Then, of course, you can submit your own vision and become part of the Absolut world yourself.

Continue reading... "In an Absolut world"

By: martina // Permalink // Comment(s): (1)
Category(s): Europe, Food and drinks, New websites

March 15, 2008

Photoshop Disasters

A nice timewaster if you feel lazy on a Sunday morning like this... Photoshop Disasters a new, original blog collecting Photoshop errors from around the world.

For example, I'm sure you will appreciate this great work of cloning coming from the Spanish sports magazine AS.

Of course if you have some masterpieces to share, you can submit your work to the blog.

via

By: martina // Permalink // Comment(s): (0)
Category(s): New websites

March 09, 2008

AdiDiesel: 83 time wasters

After Stella McCartney and Yohji Yamamoto, Adidas signed a new agreement with another big name in fashion: Diesel. For now it regards the Originals collection, and it's going to last four years. With such iconic lifestyle brands connecting expectations are definitely high, for the product and for the communication around it.

Of course there is a dedicated site to look at... http://diesel.adidas.com suggests 83 original ways to successfully waste your time, and you are invited to participate by uploading your pictures and videos, to testify on each one.

Let's go straight to the point: the site is beautiful, the pictures to illustrate the suggestions are great and are a good mix of Diesel and Originals universes, the layout is clean, ergonomy ok if you have a big screen, but ...it took me ages to access to it, waiting for the 83 sections to upload!

Continue reading... "AdiDiesel: 83 time wasters"

By: laurentbuanec // Permalink // Comment(s): (5)
Category(s): Fashion and apparel, New websites

March 03, 2008

The Showdown Interactive

Sorry, this one is one of us, but I have to talk about it as we've spent so much time working on this lately... :)

Last year, One Show asked us to develop the image for their Interactive competition in 2008.

As you may know, fighters have replaced Mariachis as the new mexican cliche and we tried to create a game with some mexican flavor, a bit nasty and that served as a place of reunion for designers, developers, creatives, art directors, etc. trying to have some fun and blood.

Continue reading... "The Showdown Interactive"

By: daniel // Permalink // Comment(s): (3)
Category(s): Advergames, Advertising awards, Agencies & people, Branding online, New websites

Bumllionaire

Once upon a time in the West... Toke Nygaard from K10K got his laptop broken, and so it was that the entrance to the portal became a page with a picture of that broken laptop and asking people to collaborate so that he could buy a new one... and he got it!

And then there's the story of the guy who, exchanging things, turned a red clip into a house. Last year, John Grden from Rock On Flash and core member of the Papervision 3D team asked something similar so that he could work on improving the performance of the famous 3D engine on a Mac, and it only took a couple of weeks to get the money through Paypal.

In the end, these situations follow the same pattern, some kind of "together we can", that now has been blended with these viral times of us.

Continue reading... "Bumllionaire"

By: daniel // Permalink // Comment(s):
Category(s): Guerilla marketing, New websites, Viral marketing

February 29, 2008

BBC version 2.0

The new BBC website is now online and is worth a visit.
It has been designed like a netvibes or an iGoogle. You can cutomize the homepage: change its colour or the font, choose the topics you are interested into, edit them, and move them around with a click & drag action.

It is interesting to see how this media institution tries to keep itself up to date, and manage to go through the ages.

The homepage is easy to use. But the biggest challenge was probably not to be graphically boring and sad, as that kind of platforms can end up being. And if the layout is inevitably very structured and strict the design is not too bad after all, and you hope the other old school BBC sections will soon be inspired for their design!

By: laurentbuanec // Permalink // Comment(s):
Category(s): New websites