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Interactive marketing and other great advertising ideas since 2003
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June 30, 2009
Crispin Porter + Bogusky launches Beta

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Crispin Porter + Bogusky launched a beta version of their new site. Being aware of how much buzz CPB and their works produce i found the approach really fresh and interesting, trying to capture it all into the site, in a bold way that was also explored last year by Modernista!. Must be interesting how people tweet and blog about this and how the site will show the upcoming messages of love and hate that Crispin usually generates. I like it, looks that in the end it's not about who you say you are but allowing people saying who you are, and also making it all shareable in a much easier way than it was in the previous site.

June 29, 2009
Lands End online store

Gimme a day to get body adjusted back to Sydney and I will respond to Martina's post.

For now (via Digital Buzz) check this out.

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It's great to see brands doing something a little different with their online stores and the new Lands End online store is more of an experience than website which is great. In a beautifully art directed "island" setting you can browse through the range of swimwear amongst some stunning visuals and very intuitive navigational features for browsing the products. Check out the site here.

June 13, 2009
Happy Birthday Mr Perry

Fred Perry brand is online with a website to celebrate the 100th anniversary of Mr Perry's birth. Very interesting work at first sight. But after a few clicks around you realize the whole thing is pretty flat.

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Continue reading... "Happy Birthday Mr Perry"

June 06, 2009
LG Cyon, "pop" rocks

I love the crazyness (close to nosense) of the website launched in South Korea by LG to promote its latest mobile phone model named Cyon Lollipop. Full of fluo colors and pop music the site doens't show much about the phone but rather focuses on providing a cool amusing experience.

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The visuals strongly focus on papercut pieces animated in stop-motion with a retro-disco mood.

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Continue reading... "LG Cyon, "pop" rocks"

June 05, 2009
Simple Machines

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"Twitch", one of the most adorables characters i've ever seen on a website, stars this fantastic microsite done by Unit9 and Helpful Strangers for the Museum of Science and Industry of Chicago to teach children physics in a fun and engaging way. But it's hard not to enjoy even not being children anymore.

(thanks Rob!)

June 04, 2009
Skinny Blonde

A new site has just gone live in Australia for the beer brand Skinny Blonde. The label on the bottle is a 1950's woman in a bikini. When you place a warm hand over the label the bikini top vanishes. The site is all about that... which is very courageous for a beer brand. Check it out here

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June 03, 2009
Start Thinking Soldier

More ambitious work for the British Army by Skive. Start Thinking Soldier is an interactive video piece that places you in the role of a commanding officer making decisions in the line of combat. The idea isn't new and the budget must have been sizable but the production values are excellent and the target audience will enjoy the combination of puzzle and arcade action.

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June 02, 2009
BooneOakley, a site within YouTube

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What a wonderful idea, BooneOakley is a full service ad agency with a site that is not a site, everything is placed at YouTube, go check it out because it's quite original.

Thanks Idamor!

June 01, 2009
The man who motivated Michael Jordan

According to the records, Leroy Smith was the kid that took the last spot for the varsity basketball team at Emsley A. Laney High School, leaving Michael Jordan out and being this the fact always said as the beginning of the Michael Jordan's basketball legend from then on. Taken this as the core idea, this website called "Leroy Smith" tries to honor the name of Leroy as Jordan's first motivator.

Continue reading... "The man who motivated Michael Jordan"

May 28, 2009
Prototype experience

To promote its next video-game developped by Radical Entertainment called Prototype (to be released in Europe in June), Activision makes you live a unique experience.

You can check by yourselves by going on the dedicated website, where you will be asked to connect to your Facebook account. I won't tell you too much about the result not to ruin the effect.

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I think it is a nice move by the Belgian creative agency One Million Dollars, that managed to go beyond the nice, clean, graphic trailer, by offering something else, through a clever integration of Facebook.

Continue reading... "Prototype experience"

Uniqlo Tokyo Fashion Map

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To begin this post I think i'll stole a quote from Agency Republic's Gemma Butler while voting last One Show Interactive: "There could be a Nike category in every festival". Being myself a big fan of Uniqlo's interactive stuff, i'm amazed on how often they're releasing such amount of high quality stuff, maybe festivals should think of another Uniqlo category too.

I think this "Uniqlo Tokyo Fashion Map" project is a follow-up to the Uniqlo Parka one released last February, and although reminds me a little of that Nike "Pass the ball" project i cannot but loving how Uniqlo makes fun of each and everyone of their catalogs while using amazing skills of data visualization.

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Continue reading... "Uniqlo Tokyo Fashion Map"

May 24, 2009
Nokia colorful emails

Nowadays to create an original, creative website to present a mobile phone is a hell of a challenge. We've seen (almost) everything. Like in the case of the automotive industry creativity seems to be the hardest word. Competition is fierce, differentiation is weak, money isn't always there. So what should an agency do to introduce a new Nokia mobile phone which wants to challenge the Blackberry?

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Try, for example, with a colorful and engaging interface. Then create a video which uses pictograms a smart way. Shake everything together and then add a tiny smart widget that give a touch of originality to your emails. Visit the new Nokia E75 website to experience all of this.


Continue reading... "Nokia colorful emails"

May 20, 2009
More than a kitchen

From Brazil, another project that sees Colmeia involved and therefore shows a super use of video. It's a website to present Electrolux kitchen appliances.

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The experience is rather passive and not interactive, but I appreciate the attention to details and the great quality of the images which are really able to deliver a luxury brand experience, even if we are "just" talking about a refrigerators, microwaves etc...

Continue reading... "More than a kitchen"

May 18, 2009

BBC Blast Studio

May 16, 2009

Wasa, the perfect breakfast

May 14, 2009

Os Remotos explain us digital Tv

May 13, 2009

Pimp my Christmas

May 11, 2009

A contemporary beer

May 07, 2009

I am unIQue

May 06, 2009

NY From Above

April 17, 2009

Puma Lift

April 13, 2009

Nestea Liquid Awesomeness

April 07, 2009

No two souls are the same

March 16, 2009

The world of Watchmen

March 10, 2009

Comcast Town

March 05, 2009

Right Music Wrongs

February 18, 2009

GE gets smart and real

February 14, 2009

Ceranco

February 05, 2009

The Web is your playground

February 02, 2009

The First Worlwide Site Where Nothing Happens

January 19, 2009

Sony, Cam with me

Detective Stripes has just come into town

January 14, 2009

Nokia's Beautiful Connections

December 12, 2008

Goldenhook : choose your grandma

December 10, 2008

Xmas shopping at IKEA

Kapsule by Karl

December 09, 2008

Victoria's Secret widget

December 04, 2008

Wowow : 15 Step, 12 angles, your rainbow

December 03, 2008

Xmas the Muji way

November 18, 2008

Orange France : penalty duel

Unload

November 10, 2008

Volkswagen Clever Innovations

November 05, 2008

Awesome widgetness

November 03, 2008

Are you ready for the Emergence Day?

October 28, 2008

Feel the flavour

October 21, 2008

Pull and Bear's eco touch

October 20, 2008

Mobiles of the others

Axe Dry France : Canadairman

September 23, 2008

Wario Land - Shake it

The Tiguan Q&A

September 16, 2008

Ferrari, California dreamin'

September 14, 2008

The Wild Ride with XM

September 10, 2008

Agent Provocateur Experience

Foot Locker Evolve (Nike Tuned 10)

August 31, 2008

The Genesis of Hyundai

August 27, 2008

Bioshoked

The Audi truth

August 17, 2008

Vitra inspirations

August 13, 2008

Some freshness in online fashion

August 11, 2008

The world of Dior Homme

August 05, 2008

The Truth About Smart

The Ford KA microcosm

July 27, 2008

This is not a jersey

July 21, 2008

A Mercedes in the world of Narnia

July 17, 2008

Happy Birthday Chupa Chups

July 14, 2008

Ikea wardrobe experience

July 08, 2008

Sony Ericsson multiple personality

July 07, 2008

Converse, there is more than the Index

June 18, 2008

Cartoons for your online safety

June 11, 2008

Read At Work

June 03, 2008

Offset the Evil

May 27, 2008

Levi's Mix it Up

Tree People

May 18, 2008

Siemens interactive showroom

JetBlue wishes you Happy Jetting

New Level Vodka

May 16, 2008

Louis Vuitton Journeys

April 19, 2008

Lexus launches luxury styleguide

April 01, 2008

Dive (and sink) into Samsung

March 24, 2008

Levi's Cut to Reveal You

March 21, 2008

Help the Honey Bees

March 19, 2008

Persepolis on the Web

Lynx Anti Soap Squad

March 18, 2008

The other side of Motorola

March 16, 2008

In an Absolut world

March 15, 2008

Photoshop Disasters

March 09, 2008

AdiDiesel: 83 time wasters

March 03, 2008

The Showdown Interactive

Bumllionaire

February 29, 2008

BBC version 2.0

February 28, 2008

The Gap in the Sound of Color

Adobe's cards without a soul

February 24, 2008

Leica's love stories

February 20, 2008

The history of the heart

February 14, 2008

Ikea and Bedrooms

January 30, 2008

Office for Mac: Simplify your work

January 16, 2008

Domino's Pizza Builder

January 08, 2008

The McPoland site

January 07, 2008

Meet The Pixels

December 31, 2007

The sexy side of Orangina

December 28, 2007

The Ultimate Fight digital experience

November 27, 2007

Shave Everywhere 2

November 19, 2007

Intel gets cool

November 13, 2007

The Canon Playground

October 11, 2007

Upgrade to British Airways

October 08, 2007

Samsung, simply beautiful

September 26, 2007

Adidas Football

September 20, 2007

Heavenly Halo

September 12, 2007

The Schiphol experience

August 16, 2007

Paper Critters

July 26, 2007

HP and the world of Toyrama

July 19, 2007

BMW, relearn to drive

The C-Class experience

July 11, 2007

Diesel Denim Dating

June 28, 2007

Asahi launches new lifestyle site

June 24, 2007

Illegal advertising

June 21, 2007

The Bavaria 3D tour

June 07, 2007

The best anti-dandruff interface

May 28, 2007

Churches online in the countryside

Night At The Museum

April 02, 2007

Nikon's Universcale

March 26, 2007

Meet the Michelin man

The Onitsuka Tiger mosaic shoe

March 19, 2007

Clio and the riders' mood

March 13, 2007

L'Amour, the Polish way

March 05, 2007

Experience Mercedes in one minute

Levi's back to the basics

January 07, 2007

Sweetness and poetry for HP

December 12, 2006

On Toyota's Mind

November 08, 2006

Discover the Black Diamond

November 02, 2006

Submit yourself for the Boule

October 20, 2006

Beware of counterfeit Viagra

October 11, 2006

Halloween's outfits virtual collection

September 06, 2006

Tiger also likes Ajax

September 04, 2006

Gucci, welcome to Web 2.0

August 18, 2006

Levi's, music is inspiration

Samsung and the lazy magician

May 21, 2006

What are you gonna do next?

May 04, 2006

Real estate online marketing

April 10, 2006

e7 loves writing

April 09, 2006

Are you Bamboocha?

April 07, 2006

Interactivity to help ill children

April 06, 2006

New Megan, weird but interesting (link now ok)

April 04, 2006

Cabinet of Vision

March 22, 2006

Add "loader games" to your heavy site

March 15, 2006

British Airways to relaunch its website

October 25, 2005

Wallace & Gromit for Renault

October 13, 2005

Experience Wonderbra online

September 25, 2005

A cup, a soup and a hug

September 22, 2005

Welcome to the Trojan Hotel

September 14, 2005

Viral (and scary) teasers for The Corpse Bride

September 08, 2005

Discover the Daewoo Matiz city

August 24, 2005

Renault Scenic, where is the interactivity?

August 09, 2005

The Mercedes-AMG online experience

July 26, 2005

Peroni, beer and football

July 19, 2005

Stylish website for the new Nokia 9300

July 17, 2005

New Focus Dailies site in Spain

June 23, 2005

Do you love Fiat? I don't...

June 09, 2005

The Sony Ericsson "Girls on Tour"

June 08, 2005

Nescafé looks lovely

May 26, 2005

Vertu picks Agency.com

May 13, 2005

Fresh look for Heineken in Italy

May 10, 2005

Infotainment for Nestlé

Nissan goes online in Sweden

April 26, 2005

The Hitchhikers Guide to the Galaxy

April 25, 2005

BMW 3 Series: blood, sweat and tears

April 11, 2005

The new Pepsi site is a cartoon

April 08, 2005

No party? No Vodka...

March 01, 2005

Gran Turismo, "gran sito"

February 24, 2005

Feed me better

February 23, 2005

Discover the 407 apartment

January 13, 2005

High interactivity for Skoda

December 13, 2004

Virgin Holidays looking for a restyling

December 03, 2004

New web look for Campari

November 26, 2004

Gin Larios presents las fiestas

November 24, 2004

Eurostar celebrates its birthday online

November 09, 2004

Johnnie Walker is new and online

October 06, 2004

Tic Tac and Talk

October 05, 2004

New online look for The Body Shop

September 09, 2004

New emotional look for Audi

August 30, 2004

The 'Mystery of the Black Shadow'

July 30, 2004

The "Beanz" are online

July 25, 2004

Let The Dreams Begin

May 26, 2004

Australia's marketing push

May 20, 2004

The Citro�n C2 is online

April 30, 2004

Cepsa presents new web image

April 11, 2004

Pepsi gets richer

March 10, 2004

Umbro's new look

March 01, 2004

Teenagers "Need2know"

February 15, 2004

Levi's Europe takes the next step online

December 11, 2003

New web site for Evian

October 02, 2003

Chivas Regal new look on the Web

August 28, 2003

Visa gets ready for the Paralympic

Are looking for more cool interactive ideas? Check the archives


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