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Tag archives: best

Names For Change Helping The Homeless

on November 28, 2013 by Mark Comments

Local homeless shelter Urban Ministries of Durham is selling the naming rights to every item in the shelter – from toilets to teddy bears to cans of tuna. All to help more people get from homelessness into homes of their own. Great initiative and the site is nicely designed too… Read more…

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A party to celebrate what you already own

on November 28, 2013 by Ana Comments

Patagoria remains consistent with its focus on sustainability. Thoroughly aligned with the values of its customers, Patagonia has already unleashed their Common Threads Initiative (an eBay program where Patagonia customers can sell their Patagonia stuff) and number of ads advising against conspicuous consumption.

This year, from Patagonia comes with Worn Wear initiative, launched just before the notorious Black Friday. The title of the campaign is “The Stories We Wear,” which is meant to remind us that clothes we already own become only more valuable with time, as they become part of the narrative of our life.

The campaign is taking place in 14 US cities (and at two places in New York City) and features a movie “Worn Wear,” a repair clinic, limited-edition beer, life music and food.

Sounds like a wonderful party.

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Meet FiLIP, your kid’s best friend

on November 28, 2013 by Ana Comments

FiLIP is a wearable smart locator and phone for kids. Kids can wear it on their wrist like a watch, and parents can know at EVERY CONCEIVABLE MINUTE where their kids are and send them text messages. The device is also equipped with five pre-set phone numbers for a kid to dial if the need arises.

In addition to real-time location information and text messaging, FiLIP sends notifications to parents if their kids leaves a designated safe zone, like playground. You can see more here and get one for your kid here.

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Saks Windows in your Inbox

on November 28, 2013 by Ana Comments

Saks Fifth Avenue came up with a quite smart idea. Famous for its holiday window displays, Saks decided to bring it to its customers everywhere (and not just in New York). The premium retail chain created a video of its holiday display launch, together with the countdown and products that you may want to browse while watching the video. The display is pretty impressive at moments, definitely worth a watch. The link to the video is here.

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Violet-Colored Hello Kitty Contact Lenses

on November 26, 2013 by Ana Comments

Violet-Colored Hello Kitty contacts made their cameo in Japan. They feature tiny hearts, too. Aside of being super-cute in a Japanese way, these lenses are an insanely amazing branding opportunity.

Get yours here.

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Search engine for hashtags

on November 26, 2013 by Ana Comments

This spiffy tool can come in quite handy on a few levels. First, it’s a great digital ethnography tool to see what people are saying about a brand across all social media destinations, what kind of content they are linking to it, and what’s the context of their mentions.

And second, it’s good ole fun, too.

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Facebook in Real Life

on November 26, 2013 by Mark Comments

Is this a reality show that may catch on??┬áReal life facebook – meting people who are friends on fb but not in real life. Read more…

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Hey look, your turkey is tweeting from the oven

on November 25, 2013 by Ana Comments

In order to promote its embedded Java technology, Oracle created Turkey Tweeter, which is basically your bird status updating Twitter on how well it’s cooked. Oracle tech translates the bird’s temperature into tweets. Happy Thanksgiving.

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Pay in your fitting room, while still trying your clothes on

on November 25, 2013 by Ana Comments

One more thing from the retail innovation folder: this one comes from H&M, in the form of LED screens outside its newly opened flagship on Times Square, and iPad stations in the fitting rooms in it. The store was opened last week by no one else but Lady Gaga herself, and in the event of the highly anticipated collaboration between H&M and Isabel Marant.

The lines in front of the store on the day of opening were insane, but luckily the checkouts in the fitting rooms reduced the lines in front of cash registers. That’s pretty neat, I’d love it if other stored offered this.

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Multi-Pass may soon be coming to your town

on November 25, 2013 by Ana Comments

Or, more precisely, in 2015. Multi-pass is the latest in the trend towards end user consolidation of services. From travel (Kayak) to banking (Coin), innovation revolves around aggregating multiple information streams into a sleek, clean, easy-to-use interface on the user end. In its best form, we are talking about reduction of complication, while keeping complexity of the system intact.

The idea behind Multi-pass is to fold in one single ticket your train, metro, bus, car parking and possibly air passes (think the Fifth Element situation). Everything that has to do with moving a person from point A to point B now is in a single ticket. The secret is in e-ink screen, that displays barcodes for relevant transportation operators to scan and let you go through.

Let’s just enjoy this idea for a moment before starting to think about all the challenges for privacy it brings.

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