Tag archives: best

Speaking Exchange

‘Truly digital’ creative ideas must be impossible to do any other way. Here we got such a case of the internet doing what only the internet can. Young Brazilians want to practice their English. And elderly Americans living in retirement homes just want someone to talk to. The best thing that would help them both? Connecting them for a video chat. Read more…

A focus on the fresh, funny and inspiring advertising @NewYorkFestival

I had a lot of fun putting this list together.  I thought it would be good to look at some of the fresh, funny and inspiring TV ads & campaigns that came out of the festival. I have total respect for the creative teams that managed to push this work through and get clients to buy the idea.

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@NewYorkFestival Debrief : Best in Show & Grand Prix

The New York Festivals is the only awards show that I know of that has one jury judge across all categories.  I met some amazing people and it was a great opportunity to get a snapshot of the industry as a whole just as the awards season kicks off. To start, let’s take a look at the Best in Show and some of the Grand Prix. Read more…

How to let your campaign buzz with technology

Here’s a question you may have heard before: Can technology be the sole ‘big idea’, the foundation for a whole campaign? And if so, can only technology brands run this sort of ‘tech buzzy’ campaign? The simple answer: Yes and No, respectively. Read more…

This is the coolest trophy ever @NewYorkFestival

The New York Festivals has taken trophy design to the next level with the help of Sagmeister & Walsh. The design reflects the iconic manhattan skyline.  However, these trophies are like no others as they have a built in projector that plays the winning case study when you pick it up.

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Aquatilis Ocean Expedition

Using paralax scrolling on a single page site is a pretty good way to show off the depths of the ocean. The Aqualitis Expedition is a three-year underwater journey through the unknown, set to explore the world’s most extrordinary creatures. Have fun Read more…

Make Them Visible

This social experiment tested if New Yorkers had become blind to the homeless who are forced to live on the streets. What if those we walk past every day were family members – siblings, spouses, and relatives – all dressed to appear homeless? The ones we claim to care about the most? Would you even notice them? Read more…

Hermès 2014 collection mutates in a quirky film by Julien Vallée

Hermès is an interesting brand.  Every year it crafts its collection and communication around one creative theme.  The theme for 2014 is ‘Métamorphose’.

The digital campaign to promote the 2014 summer collection enlisted Director Julien Vallée, who created a quirky film showing Read more…

Beat the Drones Subaru

I’ve been waiting for an ad that uses drones - here it is. Pretty cool new ad from Subaru that use heaps of drones to create an obsticle course for the new WRX. The commercial features dozens of flying helicopter drones with red lights that create a continuously changing track as the Subaru drives on. I’m sure we will see many more drone ads this year. Read more…

Your brain on princess Vs Your brain on engineering

GoldieBlox (the toy company out on a mission to inspire the next generation of female engineers) have just released a timely spoof of the 1987 “This is your brain on drugs” PSA as we ramp up for Easter.  The GoldieBlox spot dramatises the difference between a brain “on princess” and a brain “on engineering”. #GirlPower

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