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Tag archives: best

Cavalli gamified facebook app

on November 14, 2013 by Mark Comments

Roberto Cavalli has gamified a facebook app to help you go back in time to try to find the mysterious women whom the user met the previous night at Cavalli’s private party in New York. Have fun!

Read more…

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Has John Lewis tweeted too early?

on November 12, 2013 by Jeremy Comments

The UK retailer launches its 2013 Christmas campaign to a mixture of hibernating bar-humbuggers and die-hard fans.

Earlier this week John Lewis launched its Christmas campaign The Bear & The Hare with a massive heart wrenching film. It features the story of two animals friends. Upon discovering his friend has been in hibernation during Christmases past, the hare sets out to show the bear how special a present filled Christmas can be.

Reportedly costing £7m for the TV spot alone, the production is beautifully crafted and works well across different mediums. The connection moment between campaign and

retailer is completed by a range of Bear & Hare products (available now at all John Lewis stores). Read more…

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AirBnB Open

on November 12, 2013 by Ana Comments

Welcome the latest innovation from AirBnB: a global hosted event from the company’s SF headquarters that’s going to be streamed live online on AirBnB site. (AirBnB is smart enough not to host this event on its Facebook page or, god forbid, a minisite).

The reason for celebration? Hospitality of AirBnB members. Scheduled for November 12th at 10am PST, the live event promises secrets to share, including a new product for hosts.

So far, 8787 people have RSVP-ed, and you can make your reservation here.

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Want a Cannes Lion? No problem, just print one.

on November 11, 2013 by Ana Comments

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To promote a local awards show, Canadian agency Rethink, used 3D printing to fill their offices with top advertising awards, like Cannes Lions and One Show’s Pencils.

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If you ever wondered what a real-life instagram photo would look like

on November 11, 2013 by Ana Comments

In other Instagram news, a Brazilian artist placed transparent filters, not unlike those that Instagram uses (think EarlyBird or Hefe), at London’s most popular tourist destinations. People can take photos through them.

Or, they can just use Instagram.

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Mobile is eating the world

on November 11, 2013 by Ana Comments

I am not sure I’d phrase it this way, but this presentation is full of quite useful data. Many a planner will find it relevant for their next presentation. Enjoy.

Source: Mobile is eating the world

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Menicon Lovely Film in 720

on November 8, 2013 by Mark Comments

A beautiful interactive film created using a bespoke 720 camera to create a highly visual experience for the European launch of Menicon’s new contact lens. Read more…

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ExFEARiential is hilarious

on November 7, 2013 by Mark Comments

The folk at john st in Toronto have tapped into the experiential campaigns that we have all seen and loved and taken it to an all new level. The babynapping one is the best I think. Very amusing stuff. In their own words: Give your customers an experience they’ll never, ever forget. Muggings. Riots. Babynappings. We’ll do anything to get your brand noticed. Read more…

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Kittens!!

on November 4, 2013 by Ana Comments

I Can Haz UberKITTENS is a pretty amazing idea on so many levels. To celebrate National Cat Day (and to drive awareness and downloads of its app, cough cough), Uber partnered with Cheezburger site to deliver kittens to your doorstep. For 15 minutes, the kittens are yours to cuddle and play with. Then off the Uber driver goes to the next destination.

A pretty neat idea that benefits both the Uber, as it promotes its service, and for Cheezburger network, an online content platform that entered the Internet Hall of Fame for its cat memes of unlimited variety.

The promo was priced at $20 and the money was donated to NYC, SF and Seattle’s animal shelters. The kittens were also available for adoption, if you were feeling inspired.

Smart & business savvy PR stunt.

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be smarter or, at least, more interesting in your online advertising

on November 3, 2013 by Ana Comments

An ad made an unexpected turn on the Wired site. It announced Wired partnering with Absolut to sponsor #TransformToday, a contest where Wired readers are invited to submit their dream text project for a chance to work on it with the “WIRED Insider.” Nothing new, surely, but what is Absolut doing there? (buying advertising, per usual). Still, brands can take cue: there are a lot of worthwhile causes and a lot of ways to make people’s lives better, and if a brand’s spending money on advertising, might as well chip in on a meaningful initiative.

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