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Stockholm is Your Canvas
A new iPhone app is launched during Stockholm Art Week where everyone in Stockholm can join a new art movement and co-create. The app captures your movements on the Stockholm map using GPS and transfers this info to an artist who’ll paint the movements on a real canvas. Just select your brush colour in the app and start walking.
Wrangler Dreaming
Welcome to a dream, or is it? Find out for yourself in five beautifully produced interactive artworks, each featuring an iconic look from Wranglers Spring/Summer 2013 collection. The only pesky thing is the 5 different heaving loading screens. Creative: Team Kokokaka
Driving the SuperBowl
We are a few days away from the Super Bowl and, as usual, the energy and the curiosity are building around the commercials that will be broadcasted during the final. Let us do our due diligence then, covering some videos that are trying to score the winning touchdown, for example, in the automotive industry. So here you’ll see the ads by Mercedes, Toyota, Audi, Volskwagen and Kia listed in order of (personal) preference. I would love to know how would you list the! Read more…
Durex SOS Condoms
It’s almost a Murphy’s law I would say: you never have a condom when you really need one… Well, this is the insight that inspired Durex and Buzzman Middle East to come up with a pretty useful condoms delivery service that promises to deliver the product, every day from 4 pm to 4 am, within an hour from the moment the “order” is placed. Read more…
The State of Digital Business
A pleasure and an honor to feature today a guest contribution by an esteemed friend: Ana Andjelic (follow her @andjelicaaa).
As we start 2013 armed with new marketing budgets and campaign plans, it may be a good idea to stop and assess brands’ digital efforts in the past year from the business growth perspective. What do Evian Smart Drop, Tesla cars and Hellman’s mayonnaise have in common? They all moved away from digital media as a communication channel and towards them providing a new business opportunity for their brands. Read more…
Solar powered Danes have more sex
Exactly how much energy do you get from a sunny holiday? Danish SPIES Travels built two solar charging dummies and sent them on two very different winter holidays, one in balmy Spain, one in solar-starved Denmark. See the video to find out which dummy had more grinding power. Read more…
The Smart Tasting Prototype
Architecture and design firm Think Big Factory has developed a prototype in collaboration with the Basque Culinary Center and Fagor Electrodomésticos. The Smart Tasting prototype merges the digital and physical worlds into the dining experience. Interactive elements and projections are shown on the table and objects, there are projections on the panels surrounding the diners, and also in the kitchen area where the dishes are being created. Read more…
Occupy IKEA
Occupy to get attention, occupy to claim your rights. Sometimes, not always, this is a strategy that pays back… At least it did in this case in Portugal, where TBWA staged an occupation of the IKEA’s store in Lisbon to spread the news of its newly launched online store also serving the island of Madeira. Read more…
Mondays can be great
Do you hate Mondays? Do you hate getting out of the after an amazing relaxing weekend to go back to the crowded world and a stressful job? Well, Starbucks is trying to make your Mondays look a little better. A discounted Latte might not be what you’ve been dreaming of, but it’s a good start, and this video by AMV and Brand New School definitely does a nice in picturing the first day of the week in a different, more positive light. Read more…
6 things you can miss while reading a newspaper
Nice and smart experiment by Duval Guillaume to prove that newspapers still have their reason to exist. On behalf of Newspaperswork, the marketing platform for all Belgian newspaper publishers, they gave three top advertisers a free ride in a chauffeur-driven car. This way the three executives would have the time to read the newspaper on their way to work. No matter how hard the agency tried, seems like there was no way to distract them. Read more…
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