Grey London has unveiled the latest execution of its Sound of Taste campaign for herb and spice brand Schwartz. A Bluetooth-enabled ‘sonic’ poster invites the viewer to Feel the Flavour. Sixteen different herbs and spices have been translated into musical chords and the conductive inks on the poster enable you explore those sounds with your fingers, playing back the chords on your iPhone.
Explore the sounds, streets and soul of Marseille with Google via 72 and Sunny Amsterdam. “Night Walk” takes you on an immersive journey through lively Cours Julien, a neighbourhood of Marseille famous for its unique atmosphere and street art. Listening to your guides Julie and Christophe, you can wander around the vibrant streets as if you were really there, thanks to 360-degree panoramas. Read more…
Jung Von Matt are back again with another clever stunt, this time to promote the digital issue of the Neuer Zürcher Zeitung. I love the surprise factor that comes from pimping a lo-fi support with technology. It’s a good example contextual marketing – showing people the value of real-time news services whilst they are ready the printed edition.
Testicular cancer is the most prevalent form of cancer for males between the ages of 15-29 but it is also the most treatable if caught early. Despite that, awareness of testicular cancer is low – hopefully this will change.
The simple ideas are the best. It’s nice that you don’t need a 2 minute case study to understand it (the 30 second TVC says it all).
It’s starting to look like the real time marketing trend may be spilling out of social media and making it’s way into TV advertising. Ford has responded to the controversial Cadillac “Poolside” TVC with a parody called “Upside” (You can get more detail about it on adweek here)
For the first time ever, Google+ brought together 22 fans from around the world to show their support for Manchester United at Old Trafford – live in the front row. Nice work Neil McGuirk
The local activation extends LYNX’s global ‘Make Love, Not War’ campaign, which first aired during the Super Bowl, by asking Australian guys to make the ultimate demonstration of love: a blood donation in the name of peace as part of the partnership with the Australian Red Cross Blood Service. Agency Soap Creative
A fun public activation reached us from Belgium. PlayStation heroes of inFAMOUS: Second Son are full of electrical superpowers. That’s why PlayStation asked ordinary Belgians if they could do the same. Insert two fingers into the an electrical socket. Hold them there for at least 5 seconds while the current rises. Are you strong enough?
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