PinPoint Interactive Media, a full-service interactive advertising agency, will help the fight against childhood cancer by donating 2 cents for every banner click that was placed through the agency on selected campaigns during the month of September. The press release explains The event called “Clicks for Cancer” will begin September 1 and PinPoint Interactive Media will be making the donation on behalf of its clients. TheInternet Marketing industry is encouraged to help by sending donations directly to the CureSearch National Childhood Cancer Foundation.
Employees of ING Bank surfing the web will be exposed to highly targeted banners from the company the work for. Dutch web site Marketing Online reports that ING Bank is currently running an online internal branding campaign which aims to reinforce the new brand positioning. Advertising spaces have been bought on Mns and Lycos, banners and skyscrapers will be served with an IP targeting technique.
Bob Tedeschi tries to answer on The New York Times, quoting data provided by the IAB, analysts’ opinions and the example of Yahoo! which set up Consumer Direct, a new program intended to demonstratehow much Internet ads increase sales.
A new study by IAB explains that six percent of all sales of Ford’s F-150 pickup truck can be attributed to online advertising. In an article on Advertising Age, Rich Stoddart, Ford’s marketing communications manager explains the campaign’s results, describing the elements used in promoting the pickup on the Web.
Americans are going online to find information about religion, advertisers are beginning to capitalize such interest serving target ads. The unusual news is report on MediaPost quoting the results of a new report from the Pew Internet & American Life Project: 64 percent of the nation’s 128 million Internet users have used the Web for spiritual and religious purposes. I especially liked the comment of Steve Waldman CEO of Beliefnet.com who said:“The Internet is not only good for stocks, banking, and porn. It’s also good for spirituality.”
And mobile devices work even better: did you can get a daily Pope message deliverd to your mobile phone? Business is business, even if we talk about spirituality…
Ameritrade is targeting active traders with a new advertising campaign named “Last Market Hour”. As explained in the press release, online advertising will be part of the promotion mix, with rich media ads on CBS MarketWatch and Yahoo! Finance displayed during the last hour of trading.
NMA reports of a study by Bunnyfoot Universality on banners. Despite the funny name of the research company, the results are quite interesting, although they don’t say anything new: online banners build brand awareness, even if people don’t click on them.
The new MSN looks new and improved to advertisers eyes as well. As announced in a press release, MSN now offers advertisers new advertising options, including TV-like ads, via a new, free, streaming-video service, an expandable ad space on the homepage and Universal Ad Package (UAP) standardized ads. Joanne Bradford, vice president and chief media revenue officer of MSN said:“MSN has taken online advertising to the next level by offering a rich array of innovative options for advertisers. The 50 percent revenue growth we’ve experienced in our advertising business over the past year demonstrates how important online advertising has become and specifically how MSN has solidified itself as a top media property across all media.”
The video ads offer looks particularly interesting, if this kind of ads will be able to create the same emotional impact of television.
According to a new study by Dynamic Logic, audio can greatly increase the awareness of online advertising. The news is reported today on MediaPost, explaining that the study, which was conducted for BabyCenter LLC, found that advertisers experienced 15 percent to 168 percent lifts in awareness by incorporating audio into the creative of ads. A few doubts… - Many people surf the Web at work with the audio turned off… - Many times audio might get annoying instead of interesting to users’ ears. In a way, it’s like pop-ups: an unexpected audio might disturb your quite navigation, taking your attention away from the content you are reading.
On MarketingWonk Tig Tillinghast reports today of a recent study by the University of Chicago business school that banner may be the most effective ad in helping retain customers. Well, once again someone saying that you can’t measure banners’ effectiveness by counting the clicks. It’s all about branding, delivering and reinforcing a message.
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