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Author Archives: Tim

Augmented Reality gets personal with Lacta and Guinness

on December 19, 2011 by Tim Comments

Brands have often used Augmented Reality (AR) to reveal hidden content. Hold your phone up to a marker and discover animations, videos or games. But AR is increasingly becoming a way for consumers to attach and deliver their own personal messages. Like a love note virtually connected to a chocolate bar. Read more…

Interactive Christmas with W+K, HOST and IdeaWorks

on December 19, 2011 by Tim Comments

This Christmas the theme among agencies seems to be connecting the physical with the virtual. Have a look at these examples by Wieden + Kennedy, HOST and IdeaWorks. Klick and tap around for some festive songs and cheerful interactivity. Read more…

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Arcade Fire – interactive webcam dance

on December 18, 2011 by Tim Comments

Canadian band ‘Arcade Fire’ have relaunched their hit ‘Sprawl II’ in an interactive dance-in-front-of-your-webcam version. Send your little sister or colleagues out of the room and steer the zombie-like creatures with your hands and body. Read more…

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Go from audio hell to heaven

on December 13, 2011 by Tim Comments

The geneva sound systems promise heavenly sound. In order to qualify for a discount you must go through the hell of listening to a mighty long rendition of ‘Jingle Bells’. Swedish agency Akestam Holst and Geneva Lab will additionally reward the three most enduring souls who listen the longest.

Read more…

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Psychic T-shirts by Mother

on December 13, 2011 by Tim Comments

Let Mother tell your fortune. After all she knows best. Or in this case, it is the agency Mother that is selling ‘Psychic T-shirts’. 100 T-shirts have passed through the hands of psychic Lucinda Clare, who counts the police as well as the mob as former employers. An ad agency seems the logical conclusion. Read more…

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Droga5 goes to war in Iraq

on December 8, 2011 by Tim Comments

What’s more real than today’s realistic looking war games? Real war of course. Turtle Beach, maker of gaming audio gear like headsets, teamed up with agency Droga5 New Zealand to explore this premise. They sent an experienced Kiwi gamer (not a soldier) to a real war zone: Iraq. Read more…

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Get up! for gay marriage

on November 27, 2011 by Tim Comments

Australian grassroots campaign organisation GetUp! has launched a film called “It’s Time” which in 3 days has racked up over a million views on YouTube. Nicely shot in beautiful Sydney it plays with your preconceptions of romance and partnership. Read more…

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Samsung versus Apple

on November 24, 2011 by Tim Comments

Samsung is taking a clever stab at the self-hypnotising Apple fanboy community. You know the ones, camping outside an Apple temple, turning their wait for a new iPhone into an event of massive (blogging and tweeting) proportion. I love the piss take even if the Samsung Galaxy S II owners come off slightly smug. Read more…

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All we ever wanted was everything

on November 23, 2011 by Tim Comments

Ned Wenlock is working in Wellington, NZ as an animator, illustrator and director. His latest work is for American alternative rockers MGMT who had covered┬áBauhaus ‘All we ever wanted was everything’. His piece is a beautifully animated rolling, unfolding, evolving industrial city.

  Read more…

Nicest Place on the Internet

on November 23, 2011 by Tim Comments

Are LOL cats not making you happy anymore? Do you sometimes feel like a hug on the web? Don’t worry, the ‘Nicest Place on the Internet’ has just been found. Read more…

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