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Author Archives: Tim

ABSOLUT Purity: No ink, only paper, light and shadows

on December 19, 2011 by Tim Comments

Here’s something to sink your digital teeth into. Vodka brand ABSOLUT commissioned¬†German artist Simon Schubert to create an artwork about purity. His solution was letting only light and shadow create the picture,¬†using a special folding technique. The piece is currently on exhibit and heavily guarded, as a bus shelter in Paris. Read more…

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Donate in a tap with BarclayCard

on December 19, 2011 by Tim Comments

Collecting money for charities is going with the times. And this means that the rattling of coins in donation boxes could soon be a thing of the past. Singers from the London Community Gospel Choir used specially designed buckets with contactless payment technology. Read more…

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Augmented Reality gets personal with Lacta and Guinness

on December 19, 2011 by Tim Comments

Brands have often used Augmented Reality (AR) to reveal hidden content. Hold your phone up to a marker and discover animations, videos or games. But AR is increasingly becoming a way for consumers to attach and deliver their own personal messages. Like a love note virtually connected to a chocolate bar. Read more…

Interactive Christmas with W+K, HOST and IdeaWorks

on December 19, 2011 by Tim Comments

This Christmas the theme among agencies seems to be connecting the physical with the virtual. Have a look at these examples by Wieden + Kennedy, HOST and IdeaWorks. Klick and tap around for some festive songs and cheerful interactivity. Read more…

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Arcade Fire – interactive webcam dance

on December 18, 2011 by Tim Comments

Canadian band ‘Arcade Fire’ have relaunched their hit ‘Sprawl II’ in an interactive dance-in-front-of-your-webcam version. Send your little sister or colleagues out of the room and steer the zombie-like creatures with your hands and body. Read more…

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Go from audio hell to heaven

on December 13, 2011 by Tim Comments

The geneva sound systems promise heavenly sound. In order to qualify for a discount you must go through the hell of listening to a mighty long rendition of ‘Jingle Bells’. Swedish agency Akestam Holst and Geneva Lab will additionally reward the three most enduring souls who listen the longest.

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Psychic T-shirts by Mother

on December 13, 2011 by Tim Comments

Let Mother tell your fortune. After all she knows best. Or in this case, it is the agency Mother that is selling ‘Psychic T-shirts’. 100 T-shirts have passed through the hands of psychic Lucinda Clare, who counts the police as well as the mob as former employers. An ad agency seems the logical conclusion. Read more…

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Droga5 goes to war in Iraq

on December 8, 2011 by Tim Comments

What’s more real than today’s realistic looking war games? Real war of course. Turtle Beach, maker of gaming audio gear like headsets, teamed up with agency Droga5 New Zealand to explore this premise. They sent an experienced Kiwi gamer (not a soldier) to a real war zone: Iraq. Read more…

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Get up! for gay marriage

on November 27, 2011 by Tim Comments

Australian grassroots campaign organisation GetUp! has launched a film called “It’s Time” which in 3 days has racked up over a million views on YouTube. Nicely shot in beautiful Sydney it plays with your preconceptions of romance and partnership. Read more…

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Samsung versus Apple

on November 24, 2011 by Tim Comments

Samsung is taking a clever stab at the self-hypnotising Apple fanboy community. You know the ones, camping outside an Apple temple, turning their wait for a new iPhone into an event of massive (blogging and tweeting) proportion. I love the piss take even if the Samsung Galaxy S II owners come off slightly smug. Read more…

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