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Tag archives: tvc

Meet the Superhumans

on July 25, 2012 by Martina Comments

Wow. Or maybe, ouch. This TVC by Channel 4 to promote its coverage of the Paralympic Games might hit it like a punch in the stomach. It will give you goosebumps. I quote Slate Magazine that says it’s the most amazing Olympic video you’ll ever see. Must watch. Must share. Read more…

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BBC London’s Calling

on July 6, 2012 by Martina Comments

In the UK, the BBC has just released a commercial to promote its coverage of the upcoming London Olympics. The 60 seconds animated video, which shows the United Kingdom landscape transformed into a giant sport arena, is generating quite a lot of buzz online. The choice of creating an animation instead of filming real athletes is very much under discussion by the public and quite a lot of people don’t like the stylized cartoonish approach. Read more…

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Nike Basketball – The Ring Maker

on June 23, 2012 by Martina Comments

Finally LeBron… after 9 years The King has earned his ring and Nike Basketball celebrates him with a spot that looks like a short documentary and viceversa. The story of LeBron’s success is told through a jeweler who begins working on a championship ring when LeBron is a young phenom, crafts it over the highs and lows of LeBron’s first eight years in the league, and then finishes it just in time to be delivered for the 3-time MVP’s first championship. Read more…

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Got (Real) Milk?

on May 22, 2012 by Martina Comments

Goodby, Silverstein and Partners are back with a new “Got Milk?” campaign called ‘Science of Imitation Milk’. Well, actually more than a campaign to promote milk, it’s a campaign against imitation milk such as almond, soy and coconut milk, which is as interesting as controversial. It consists of two TVC and an interactive website where they educate the public about the ingredients of “imitation milk”. Read more…

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Video of the day: Honda Go Everywhere

on May 20, 2012 by Martina Comments

DDB South Africa has created a beautiful one minute animation to take consumers through the world of Honda. From lawn mowers to motorcycles, cars and motorboats, the power of dreams unveils everywhere. Not sure if the video will accomplish the mission of opening the Honda brand world to the public, but it is definitely worth watching.

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Video of the day: Staples Screensaver

on May 16, 2012 by Martina Comments

Messy desktop? Messy office? Your solution is one click away. Just activate the screensaver! Really nice idea and execution for this TVC by Argentinean agency David for Staples. I love when they use sense of humor to promote brands that ain’t so cool nor fancy. I think it really works, at least with me, to generate brand awareness. Read more…

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Intel & the House of Flying Laptops

on May 15, 2012 by Martina Comments

This post if for the fans of big productions, and I know we are quite a few out there. Directed by Daniel Kleinman, the man behind several title sequences in James Bond movies, the new Intel global campaign make “everything else seems old-fashioned”. A spaghetti western and a Crouching Tiger Hidden Dragon style TVC prove once again that Intel, despite behind a product behind a product, is a pretty cool brand who works hard to keep such coolness alive & kicky. Read more…

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The ripple effect without DIRECTV

on April 27, 2012 by Martina Comments

I know I’m a few months late with this brilliant TV campaign by Grey New York for DIRECTV, but since the latest commercial of the series has been released two days ago, I have a good excuse to share them all.

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Video of the day: Sexy never takes a day off

on April 24, 2012 by Martina Comments

This is not a running commercial. The Chase is actually the latest Agent Provocateur video, quite different from the usual sexy sophisticated style. Read more…

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Axe: new generation boyfriends

on March 29, 2012 by Martina Comments

I love the new global campaign for Axe Shower Gel created by BBH London. For once the usual sexist Axe approach (which, to be honest, sometimes I do find amusing) is replaced by the “celebration” of a new generation of boyfriends willing to do anything to please their girlfriends and conquer their hearts (yes, I’m being sarcastic). Of course the girls are portrayed in a stereotyped and extreme way (basically they are all rather bitchy in their own way) but I still think that, in the end the sense of humor in the five commercials prevails, and gives justice more to nowadays’ strong personality girls than to the Axe men.

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