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Author Archives: Bridget

First solar powered annual report

on June 6, 2012 by Bridget Comments

There’s not much talk about annual reports these days.  But this example from Austria Solar is interesting because it turns reading the annual report into an experience.  Apart from being a pretty cool – it’s an experience that brings to life the main mission of the company.

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The future of tactile navigation?

on June 5, 2012 by Bridget Comments

Following on from the post about  turning objects into buttons I wanted to share a prototype that the guys here at my agency have built with Ayotle exploring how real interactions can trigger digital experiences.

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Guitar Pee – wee make music

on June 4, 2012 by Bridget Comments

Billboard Brasil brought its slogan Music can come from anywhere to life with this installation that turns a ‘physical need’ into a guitar solo.  ”Guitar Pee” recently toured select bars in Sao Paulo.

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Outdoor media becomes a shoe store

on June 3, 2012 by Bridget Comments

Similar to Tesco’s virtual store experience, German shoe retailer Goertz has turned outdoor media into retail space.  What’s interesting this time is that the experience is getting more personal & more social.   Read more…

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Beer camouflage

on May 31, 2012 by Bridget Comments

Andes are back again after teletransporter, friend recovery and now with a cheeky invention that prevents your last beer from falling into the wrong hands.  The previous stunts were strategically placed in bars – what’s interesting is that this time the experience extends to the home.

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Diesel does sunglasses doggy style

on May 31, 2012 by Bridget Comments

Could dogs be the new cat? We’ve seen the bark side of the force – now Diesel has launched a film promoting their summer/spring eyeware range starring a foursome of top models bursting with character. I would have loved to have seen the pitch process for this one.

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Do your layouts deserve better than Lorem Ipsum?

on May 31, 2012 by Bridget Comments

That’s the question Jung Von Matt asked many of the 50,000 creatives that use Lorem Ipsum each day to fill layouts with dummy text.  A clever way to catch the eye and attention of art directors and invite them to join an agency where they will be teamed up with a great copy partner.

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Branding through behaviour

on May 25, 2012 by Bridget Comments

R/GA london is dead proud of the their latest project for Getty Images and so they should be.  What I like most is that the idea is about changing brand behaviour (and even the product itself) instead of just creating an extra layer of campaign messaging that tries to convince people the brand has changed with the times. Read more…

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Delta takes us backstage to launch mobile app

on May 21, 2012 by Bridget Comments

I think most of us at some point have found ourselves wondering “What happens behind the curtain?” as we wait for luggage at the baggage claim.  Delta has shed light on this mysterious subject with a short film tracing the journey of a bag kitted out with 6 cameras as it travels from Altanta to New York.  A nice way to promote a Read more…

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Recipe receipt – small media creates value

on May 15, 2012 by Bridget Comments

Good tactical campaign from Ogilvy Brazil for Hellmann’s mayonaise.  A clever way to inspire new uses for Hellmann’s mayonaise above and beyond “the sandwich”.  What I like is that the brand goes beyond messaging and finds a nice way to bring value to the consumer.

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