We see an incredible amount of product placement/integration for cars but the lastest move from VW cannot go unnoticed. As sponsor of the 25th anniversary of shark week on the Discovery Channel they’ve built an underwater shark cage in the shape of the new beetle.
This is a very interesting collaboration. Intel and Franck Sorbier partnered to produce a new type of fashion show as part of the creators project. In this show, there was no walk on the cat walk – with only one “physical” dress, the rest was projection mapping. Read more…
Here’s another interesting project from the same students behind Ray-Ban Bright Light. It’s a smart idea that creates engagement and earns attention about animal cruelty in horse racing. I like the fact that they have turned the problem on its head and used the betting system itself to get their message across.
I thought it would be interesting to go back over the the last post on trends and see where things netted out – specifically looking at the grand prix and a selection of gold lions. One general comment is that it seems big brands are back with big ideas that transform business (Nike, Coke, Google, American Express were highly successful this year) a break away from the small niche ideas for lesser known brands or exotic markets that sometimes Cannes falls in love with. Read more…
Before heading off to Cannes, I thought I’d take a stab at some of the trends we may see coming out this year — mainly focusing on cyber & integrated. So here goes….
How often do you see great advertising for air an conditioning brand? I love this campaign for BGH coming out of Argentina. A pure creative idea born out of a great universal insight… nobody likes to see Dads in Briefs. Read more…
I love this creative way in to promote the Missoni for Target collaboration. As I started to watch the casestudy I thought “Oh no, here we go, the creation of another fake mysterious online personality…” — but instead Mother New York delights us with a 25ft blogging, tweeting puppet who made a larger than life impression in New York during fashion week. Watch the video and meet Little Marina and learn about her adventures in New York.
There’s not much talk about annual reports these days. But this example from Austria Solar is interesting because it turns reading the annual report into an experience. Apart from being a pretty cool – it’s an experience that brings to life the main mission of the company.
Following on from the post about turning objects into buttons I wanted to share a prototype that the guys here at my agency have built with Ayotle exploring how real interactions can trigger digital experiences.
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