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Author Archives: Bridget

Dirty little secret

on March 26, 2012 by Bridget Comments

Nice ambient campaign from Greenpeace for World Water Day.  Activists and volunteers used a special non-toxic ink on posters that washed away to reveal the fashion industry’s dirty little secret.

Read more…

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TED goes back to the future

on March 16, 2012 by Bridget Comments

Nice viral marketing for Prometheus, Ridley Scott’s Alien prequel.  I’m not a big sci-fi fan but I find it interesting that TED has become uber-mainstream and can now be used as a viral teaser for a blockbuster film.

You can read the full post here but screen writer Damon Lindelof thought it would be incredibly cool to have one of the characters from the film give a TEDTalk from the future. Read more…

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Remote control banner ad

on March 13, 2012 by Bridget Comments

It’s been a long time since I’d given up hope on banner ads but I thought this campaign from Beacon (Tokyo) for AR Drone was interesting to say the least.  I think a lot could be done in terms of execution but I love how the idea is strongly linked to product experience. Yes we know this cool toy has been around for a while but this execution is new. Read more…

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When the idea is invisible

on March 12, 2012 by Bridget Comments

It’s not often that you try to make your product invisible as part of your advertising. Dramatizing the new zero-emission technology, Mercedes literally made the car invisible to the environment through a pretty impressive cloaking effect.  I love it because the idea is simple, well executed and effective (so far it’s managed to get over 8 million people talking about F-CELL hydrogen fuel cells). Read more…

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