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Author Archives: Bridget
6 trends for Cannes
Before heading off to Cannes, I thought I’d take a stab at some of the trends we may see coming out this year — mainly focusing on cyber & integrated. So here goes….
Dads in briefs
How often do you see great advertising for air an conditioning brand? I love this campaign for BGH coming out of Argentina. A pure creative idea born out of a great universal insight… nobody likes to see Dads in Briefs. Read more…
How Target took over Fashion Week with a 25ft puppet
I love this creative way in to promote the Missoni for Target collaboration. As I started to watch the casestudy I thought “Oh no, here we go, the creation of another fake mysterious online personality…” — but instead Mother New York delights us with a 25ft blogging, tweeting puppet who made a larger than life impression in New York during fashion week. Watch the video and meet Little Marina and learn about her adventures in New York.
First solar powered annual report
There’s not much talk about annual reports these days. But this example from Austria Solar is interesting because it turns reading the annual report into an experience. Apart from being a pretty cool - it’s an experience that brings to life the main mission of the company.
The future of tactile navigation?
Following on from the post about turning objects into buttons I wanted to share a prototype that the guys here at my agency have built with Ayotle exploring how real interactions can trigger digital experiences.
Guitar Pee - wee make music
Billboard Brasil brought its slogan Music can come from anywhere to life with this installation that turns a ‘physical need’ into a guitar solo. ”Guitar Pee” recently toured select bars in Sao Paulo.
Outdoor media becomes a shoe store
Similar to Tesco’s virtual store experience, German shoe retailer Goertz has turned outdoor media into retail space. What’s interesting this time is that the experience is getting more personal & more social. Read more…
Beer camouflage
Andes are back again after teletransporter, friend recovery and now with a cheeky invention that prevents your last beer from falling into the wrong hands. The previous stunts were strategically placed in bars - what’s interesting is that this time the experience extends to the home.
Diesel does sunglasses doggy style
Could dogs be the new cat? We’ve seen the bark side of the force - now Diesel has launched a film promoting their summer/spring eyeware range starring a foursome of top models bursting with character. I would have loved to have seen the pitch process for this one.
Do your layouts deserve better than Lorem Ipsum?
That’s the question Jung Von Matt asked many of the 50,000 creatives that use Lorem Ipsum each day to fill layouts with dummy text. A clever way to catch the eye and attention of art directors and invite them to join an agency where they will be teamed up with a great copy partner.
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