Good tactical campaign from Ogilvy Brazil for Hellmann’s mayonaise. A clever way to inspire new uses for Hellmann’s mayonaise above and beyond “the sandwich”. What I like is that the brand goes beyond messaging and finds a nice way to bring value to the consumer.
We see a lot of brand content that promotes a product or shows the experience or lifestyle around using a product — but what I like here is that the brand content creates a new reason to use the product (in this case the Gothenburg tramway).
Every advertiser’s dream – create a service that people actually want to use to in order to create their own content about your product and share it with all their friends. The trick with this kind of approach is often brand relevance. What I like about this launch campaign for “Just Dance 3″ is that the user generated content is so strongly linked to the product experience itself which is inherently social, (a little silly), but fun .
To celebrate it’s 20th anniversary, Taxi is giving something back to the people of Montreal. It’s great to see an agency do something for and with a community – and the advertising that goes around it is great too. This generous act will no doubt be repaid with ‘award gold’.
Behavioural economics seem to be creeping into more and more advertising campaigns as we see the shift from pure messaging to the creation of experiences. I love this example from Waternet (Amsterdam water supplier) who set out to stop guys peeing into the canals during Queen’s Day.
Nice ambient campaign from Greenpeace for World Water Day. Activists and volunteers used a special non-toxic ink on posters that washed away to reveal the fashion industry’s dirty little secret.
Nice viral marketing for Prometheus, Ridley Scott’s Alien prequel. I’m not a big sci-fi fan but I find it interesting that TED has become uber-mainstream and can now be used as a viral teaser for a blockbuster film.
It’s been a long time since I’d given up hope on banner ads but I thought this campaign from Beacon (Tokyo) for AR Drone was interesting to say the least. I think a lot could be done in terms of execution but I love how the idea is strongly linked to product experience. Yes we know this cool toy has been around for a while but this execution is new. Read more…
It’s not often that you try to make your product invisible as part of your advertising. Dramatizing the new zero-emission technology, Mercedes literally made the car invisible to the environment through a pretty impressive cloaking effect. I love it because the idea is simple, well executed and effective (so far it’s managed to get over 8 million people talking about F-CELL hydrogen fuel cells). Read more…
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