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Author Archives: Bridget

VW turns post box into recycling bin

on September 3, 2012 by Bridget Comments

The challenge to advertising any eco-friendly product or service is to make sure that the ad itself upholds the values behind the product.  Instead of creating a print ad about VW’s BlueMotion range of eco-friendly cars, Ogilvy Cape Town used the advertising production budget to pay for postage and created an insert that allowed anyone to post the magazine (once no longer needed) to a recycling plant.

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UNIQLO – Lucky Cube with Maru

on August 30, 2012 by Bridget Comments

Play lucky cube with Maru. Smart idea from UNIQLO to get people talking about the launch of the new San Francisco store opening in October.  I’m not sure which I love more… the incredibly simple but great idea to use a quirky online game to drive traffic to the new flagship store (prize collection is at the new store) — or the fact that they have partnered with a YouTUBE star (cat) called Maru.

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Huggies hijacks olympics with Baby Championships

on August 21, 2012 by Bridget Comments

Huggies Korea takes on Pampers (official olympic sponsors) with this YouTube/UGC campaign “Baby Championships“.  Babies and cats have always been top of the charts for UGC.  It’s interesting to see a brand transform what is pretty bland UGC content into something that’s shareable.   Read more…

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New Beetle Shark Cage

on August 20, 2012 by Bridget Comments

We see an incredible amount of product placement/integration for cars but the lastest move from VW cannot go unnoticed.  As sponsor of the 25th anniversary of shark week on the Discovery Channel they’ve built an underwater shark cage in the shape of the new beetle.

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Creative technology & fashion

on July 11, 2012 by Bridget Comments

This is a very interesting collaboration.  Intel and Franck Sorbier partnered to produce a new type of fashion show as part of the creators project.  In this show, there was no walk on the cat walk – with only one “physical” dress, the rest was projection mapping.   Read more…

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Student’s corner : Death Bet

on July 5, 2012 by Bridget Comments

Here’s another interesting project from the same students behind Ray-Ban Bright Light. It’s a smart idea that creates engagement and earns attention about animal cruelty in horse racing.  I like the fact that they have turned the problem on its head and used the betting system itself to get their message across.

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Cannes debrief

on July 2, 2012 by Bridget Comments

I thought it would be interesting to go back over the the last post on trends and see where things netted out – specifically looking at the grand prix and a selection of gold lions.  One general comment is that it seems big brands are back with big ideas that transform business (Nike, Coke, Google, American Express were highly successful this year) a break away from the small niche ideas for lesser known brands or exotic markets that sometimes Cannes falls in love with. Read more…

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6 trends for Cannes

on June 15, 2012 by Bridget Comments

Before heading off to Cannes, I thought I’d take a stab at some of the trends we may see coming out this year — mainly focusing on cyber & integrated.  So here goes….

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Dads in briefs

on June 15, 2012 by Bridget Comments

How often do you see great advertising for air an conditioning brand?  I love this campaign for BGH coming out of Argentina.  A pure creative idea born out of a great universal insight… nobody likes to see Dads in Briefs. Read more…

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How Target took over Fashion Week with a 25ft puppet

on June 8, 2012 by Bridget Comments

I love this creative way in to promote the Missoni for Target collaboration.  As I started to watch the casestudy  I thought “Oh no, here we go, the creation of another fake mysterious online personality…” — but instead Mother New York delights us with a 25ft blogging, tweeting puppet who made a larger than life impression in New York during fashion week.  Watch the video and meet Little Marina and learn about her adventures in New York.

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