The google doodle celebrated the 46th anniversary of the original star trek series yesterday. The google logo was transformed into the crew from starship enterprise. People could click through different scenes from the control room to the transportation room – and even a hommage to the worst fight scene of all time.
The challenge to advertising any eco-friendly product or service is to make sure that the ad itself upholds the values behind the product. Instead of creating a print ad about VW’s BlueMotion range of eco-friendly cars, Ogilvy Cape Town used the advertising production budget to pay for postage and created an insert that allowed anyone to post the magazine (once no longer needed) to a recycling plant.
Play lucky cube with Maru. Smart idea from UNIQLO to get people talking about the launch of the new San Francisco store opening in October. I’m not sure which I love more… the incredibly simple but great idea to use a quirky online game to drive traffic to the new flagship store (prize collection is at the new store) — or the fact that they have partnered with a YouTUBE star (cat) called Maru.
Huggies Korea takes on Pampers (official olympic sponsors) with this YouTube/UGC campaign “Baby Championships“. Babies and cats have always been top of the charts for UGC. It’s interesting to see a brand transform what is pretty bland UGC content into something that’s shareable. Read more…
We see an incredible amount of product placement/integration for cars but the lastest move from VW cannot go unnoticed. As sponsor of the 25th anniversary of shark week on the Discovery Channel they’ve built an underwater shark cage in the shape of the new beetle.
This is a very interesting collaboration. Intel and Franck Sorbier partnered to produce a new type of fashion show as part of the creators project. In this show, there was no walk on the cat walk – with only one “physical” dress, the rest was projection mapping. Read more…
Here’s another interesting project from the same students behind Ray-Ban Bright Light. It’s a smart idea that creates engagement and earns attention about animal cruelty in horse racing. I like the fact that they have turned the problem on its head and used the betting system itself to get their message across.
I thought it would be interesting to go back over the the last post on trends and see where things netted out – specifically looking at the grand prix and a selection of gold lions. One general comment is that it seems big brands are back with big ideas that transform business (Nike, Coke, Google, American Express were highly successful this year) a break away from the small niche ideas for lesser known brands or exotic markets that sometimes Cannes falls in love with. Read more…
Before heading off to Cannes, I thought I’d take a stab at some of the trends we may see coming out this year — mainly focusing on cyber & integrated. So here goes….
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy