Special K is the latest brand to be cashing in on social currency with the popup “tweet shop” that launched in London in September to promote a new line of crisps. People could get a free packet by paying with a tweet.
Lets face it, most of the DSLR cameras out there in the consumer/prosumer market are used in auto or program mode. Sony has jumped on this insight to create a dedicated youtube channel celebrating the “DSLR clueless”.
This is an interesting idea that should be a crowd pleaser for the twitterati. The Metropole Orchestra is currently under threat due to budget cuts. To raise awareness of its plight they invite you to come play on a digital piano and compose a (musical) tweet that just might be played back by the Metropole Orchestra in a live Tweetphony tomorrow (Friday 26th).
We see more and more brands starting open conversations and video responses in the social space – reacting and interacting with fans and trending topics. Bodyform is the latest to pull through with a very well crafted video response that reveals ”the truth” about feminine hygiene advertising. Read more…
Who hasn’t taken food photos on instagram? A new NYC restaurant has jumped on this insight and turned instagram into a service for diners, rather than just using it for a photo competition (as most campaigns do). A sobre menu design ends with an invitation to take a look at the dishes on instagram via the hashtag #comodomenu
Is this the first facebook museum? An interesting story of a little known Swiss village called Obermutten that’s just created a museum to exhibit all the lovely gifts sent in from their facebook fans.
Samuel L. Jackson steps in with a bedtime story to help the Obama re-election efforts. The ad is incredibly well crafted with great writing and perfect execution. The campaign (wtfu2012.com) is funded by JCER - who were also behind the Great Schlep (Titanium Lion) with Sarah Silverman in 2008.
This is smart. Child focus is a public service foundation dedicated to finding missing children. They are inviting companies to put their 404 pages to good use and display missing children (digital) posters instead of the default 404 page. They’ve set up a very simple website called Notfound.org . Read more…
The new myspace design has just been unveiled. Take a look at the demo video below — those that like it can sign up for an invite at new.myspace.com. I’ll be interested to see if the slick new interface can bring back new meaning to a platform that few believe in these days. Read more…
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