This is an interesting idea that should be a crowd pleaser for the twitterati. The Metropole Orchestra is currently under threat due to budget cuts. To raise awareness of its plight they invite you to come play on a digital piano and compose a (musical) tweet that just might be played back by the Metropole Orchestra in a live Tweetphony tomorrow (Friday 26th).
We see more and more brands starting open conversations and video responses in the social space – reacting and interacting with fans and trending topics. Bodyform is the latest to pull through with a very well crafted video response that reveals ”the truth” about feminine hygiene advertising. Read more…
Who hasn’t taken food photos on instagram? A new NYC restaurant has jumped on this insight and turned instagram into a service for diners, rather than just using it for a photo competition (as most campaigns do). A sobre menu design ends with an invitation to take a look at the dishes on instagram via the hashtag #comodomenu
Is this the first facebook museum? An interesting story of a little known Swiss village called Obermutten that’s just created a museum to exhibit all the lovely gifts sent in from their facebook fans.
Samuel L. Jackson steps in with a bedtime story to help the Obama re-election efforts. The ad is incredibly well crafted with great writing and perfect execution. The campaign (wtfu2012.com) is funded by JCER - who were also behind the Great Schlep (Titanium Lion) with Sarah Silverman in 2008.
This is smart. Child focus is a public service foundation dedicated to finding missing children. They are inviting companies to put their 404 pages to good use and display missing children (digital) posters instead of the default 404 page. They’ve set up a very simple website called Notfound.org . Read more…
The new myspace design has just been unveiled. Take a look at the demo video below — those that like it can sign up for an invite at new.myspace.com. I’ll be interested to see if the slick new interface can bring back new meaning to a platform that few believe in these days. Read more…
The google doodle celebrated the 46th anniversary of the original star trek series yesterday. The google logo was transformed into the crew from starship enterprise. People could click through different scenes from the control room to the transportation room – and even a hommage to the worst fight scene of all time.
The challenge to advertising any eco-friendly product or service is to make sure that the ad itself upholds the values behind the product. Instead of creating a print ad about VW’s BlueMotion range of eco-friendly cars, Ogilvy Cape Town used the advertising production budget to pay for postage and created an insert that allowed anyone to post the magazine (once no longer needed) to a recycling plant.
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