Some festive fun here from Zoo magazine, with an inventive use of YouTube annotations to create their own twist on the much loved tradition of trick or treating.
Who said radio advertising is dead? A German granma actually proved the opposite with this brilliant integrated campaign for AS&S Radio Sales & Services. Lukas Lindemann Rosinski launched a radio promotion to drive online traffic and generate Youtube visits as well as Facebook fans. A catchy tune and a rapping granma proved to media buyers that radio advertising is still very effective.
How many times have you heard a state-owned bank use first person shooter game words like ‘ops’ (as in operatives) , ‘deprogramming’ and ‘rehab’? And where you see agents in a secret vault and alarm bells going off? In fact Kiwibank had no inhibitions and launched a series of interactive online videos on YouTube, urging you to break free from bad banking experiences. The Green Ops are ready for the rescue.
To launch their new single after 8 years, Blink 182 decided to reward the fans who “stole” their music to create videos then uploaded on Youtube. Applying a sort of law of retaliation (an eye for an eye), they searched Youtube for all the fans’ videos that were using their music without permission, and they created the video clip for their new single made out of clips from all those videos. Read more…
From Kiwi agencies Resn and Saatchi Wellington comes a row of games for New Zealand’s air force (how cute is their logo?). The games under the title “Step Up” can all be played on the NZ’s airforce YouTube channel – give them a go. The special twist is that you are controlling a live camera across a model landscape. After you have finished playing the game, you can get a personalized YouTube video of your flight to share with friends.
Interactivity on Youtube taken to a new level thanks to 3D holophonic sound. In France, INPES (National institute for prevention and education about risks hearing) is now online with an interactive film on Youtube based on innovative technology: 3D holophonic sound which allows the listener notably to perceive sounds as they are in reality, and to know whether they are coming from the left or the right, from in front or behind.
French water brand Perrier introduces a new idea of interactivity: a Youtube Channel that evolves with the number of views. Le Club Perrier is a video featuring a virtual party that gets “hotter” and wilder the more people watch it.
There’s a new way to be creative with a Youtube. Just hit the numbers from 1 to 9 while you’re watching a video and see what happens… Actually the functionality has been there forever (or maybe less, I don’t know but only recently someone has thought about using the keyboard numbers to remix a Youtube video. Read more…
American Apparel has launched “Le Sac Dress“. A drape dress with long, versatile straps you can wear in twelve different ways.
Yep, it sounds a bit complicated, but don’t worry, it comes with twelve videos posted on Youtube that teach you how to wear it.
Video instructions, a smart simple way to enhance the online commerce experience, especially for those goods which generates doubts in potential buyers.
Young creatives out there, this is your chance to make to Cannes. Youtube is looking for young and fresh ideas to enter the Young Lions Film Award in Cannes. The brief will be released on May 15th and you will have 2 days to submit your film. Then, you will have 15 days to spread it virally. Get ready!
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