Digital advertising and marketing: only the best ideas worldwide, since 2003

Category Archives: Mobile campaigns

Combining existing technologies to create Happy Hour 2.0

3 weeks ago by Nikolaj Comments

Successfully mixing social media and socializing can be a tough nut to crack. However Danish agency Konstellation seems to have cracked in a surprisingly simple manner with their latest project for Carlsberg Group. Read more…

File under: , , ,

The next level of content and commerce integation

on December 21, 2013 by Ana Comments

Is there a better shopping context for Leica camera than Instagram? Leica clearly thinks the answer is no. Instagram is place of budding photographers, photo enthusiasts, and just those in love with a good photo (among others). All of them can now purchase this camera right there on Instagram, without ever leaving their newsstream.

Actually, it’s not as simple as that, but smart people will probably find a way to make it better. As of now, purchasing is enabled by Arco (a tech startup) in combination with following Leica Brazil’s Instagram account. After this, all it takes to become a proud owner of the LeicaC is to comment “purchase” on one of the account’s photos. You can see the ad here.

Follow me @andjelicaaa

 

An Uber experience: ride with the DJ

on October 16, 2013 by Jeremy Comments

The mobile app, Uber, has partnered with Afrojack, one of its celebrity advocates to highlight the VIP credentials of the service.

The idea is simple. As Afrojack is taken to his own event in a Bentley Flying Spur, Uber will add Afrojack’s ride to their app service for one hour. Users of the service will then be able to select the option to ride with the celebrity DJ and one lucky winner (plus a friend) will be selected and picked up by Afrojack and taken in the same car and given a VIP ride to, and VIP access at the dance event. Read more…

File under: , , , , ,

Chipotle uses Fiona Apple to launch mobile game

on September 12, 2013 by Jeremy Comments

Content is the hero of the latest effort from the fast food chain. This infectious story is pure simplicity: great animation, great music, a clear moral message. The Scarecrow, connects childhood innocence via stories like Wizard of Oz, Animal Farm and Charlie and the Chocolate Factory (Fiona Apple covers the 1971 film’s song Pure Imagination) in promoting their stance against other food chains that continue to use mass production techniques.

Read more…

File under:

Net A Porter Window Shopping

on January 26, 2012 by Tim Comments

To celebrate the launch of ‘Karl’ by Karl Lagerfeld, a range available exclusively at Net-a-Porter, the online fashion giant produced a real window shopping experience. Fashionistas are invited to come to shop fronts in Paris, New York, London, Munich and Sydney. There they can use the Net-A-Porter mobile app to scan, inspect and buy the hottest items. Read more…

File under: ,

Crash Weddings like a Pro

on January 10, 2012 by Tim Comments

R/GA’s Eric Schlakman has come up with an evil genius app that might change the face of many wedding parties to come. Using publicly available data from wedding directories ‘Crash Corsage’ lets you find weddings in your vicinity, tells you the couple’s names, a few details about how they met and the required dress code. Read more…

File under:

Heineken opens your QR world

on January 5, 2012 by Tim Comments

Wearing a slogan on your t-shirt is so passé. This summer Heineken Poland have used customised QR codes to let you say what needs to be said. Punters at the Heineken Open’er Music Festival were able to get personal statements encoded and turned into QR code stickers. Other festival guests could then scan the codes and strike up a conversation based on the statements. Read more…

File under: ,

Buffer Busters get away in an Urban Dash

on August 14, 2011 by Tim Comments

Augmented Reality games are heating up in different parts of the world: As MINI’s Getaway had proven that Stockholm can unite in a hunt for an elusive MINI Countryman, New Balance in New York and Vodafone in Germany are following in their (running) footsteps. The aim: use smartphones to move people into stores. Read more…

File under: , , , , , ,

Samsung Space Balloon: tweet at 100,000 feet

on July 15, 2011 by Tim Comments

Samsung Mobile Japan decided to honour their Galaxy S II with a proper space project, sending the phone into our stratosphere today. The Galaxy is held by an astronaut doll tied to a space balloon. In contrast to Toshiba’s Space Chair project from 2009, this endeavour is more than a film. Produced by the mighty Bascule, it literally tests the outer limits of social media and shows that Android phones can indeed go further than iPhones. With Space Balloon you can watch a live Ustream (on your own Galaxy if you wish) and see your own tweets at 100,000 feet.

Read more…

File under: , , , , ,

Mobile for humans

on December 24, 2010 by Mark Comments

A couple of mobile campaigns i’ve loved recently. First one is “Ringtowns”, from Ogilvy Guatemala and their client Claro, using ringtones as a device of spreading the service itself, naming them after all the cities in the country (click the image to see the video explaining the case): The other one is “Os Ringtonicos” (“The Ringtonics”), from Almap BBDO for an NGO called “Casa do Zezinho”, whose kids recorded ringtones using their voices to raise money for buying musical instruments: Like them because they’re so human, using mobility as a tool instead of just as a channel.

Advertise here