In Benelux, Harley Davidson has launched a online marketing effort called "Your perfect Harley Davidson week-end".

Through an interactive storytelling mechanism, visitors are asked to express their preferences and build up their ideal week-end, from Saturday to Sunday choosing from a range of different activities. At the end of the two days, they are presented with the Harley Davidson model that better fits their lifestyle and tastes.

The quiz is probably the simplest form of interaction you can use in online marketing. And most of the quiz often end up being also the poorest examples of interactive marketing you find around. But it doesn't have to be always like this, as Heineken demonstrates with its Destination Moscow action.

Created by Born05, the website delivers a great experience, through an excellent sound design and an accurate art direction. The quiz presents you with five questions, if you get them right, you can win tickets for the Champions League final next May in Moscow.

So next time you feel like complaining because your client is not brave at all and just wants to have a "quiz", think again, remember of Destination Moscow and, as Elvis used to say, "do something worth remembering"!

I feel bad for not being able to blog as often as I would (and should) but spring is an extremely busy period at work, so I just hope you will excuse me...

To get back on track, I start with a Polish website I found through The FWA. It's the Ecco World, an endless walk around the globe to discover the spring summer collection of the brand.

It's a lovely and innovative experience... maybe the shoes are not that nice, but the navigation makes the difference to appreciate the products.

The agency behind the site is Click5 who has been so kind to share also a video with the "making-of".

In Holland, New York Pizza launched a series of commercials to promote their quality pizza's. Responsible agency Selmore came up with some fun spoofs on Italian Mafia movies like Scarface. Great timewasters on this lazy friday.

I guess this Fanta website is out in the UK since quite some time, but I found it out only today, after reading on NMA about a mobile on-pack promotion the soft drink brand is about to begin.

I'm not very familiar with the Fanta brand (I don't even drink it to be totally sincere) but I must say I really like the new characters they are using in their communication in Europe. Todd, Marv, Winnie and their friends are really cute and the experience designed around them is simple yet consistent and effective.

Explore the world of Sony Walkman from a completely different perspective. In Poland they just launched a great website that illustrates the past and the present of portable music with illustrations and animations.

It's a must see even if you know from the beginning you aren't going to understand a word :-)
The characters are lovely designed and animated, and even if almost everything is just black & white nothing results boring nor gloomy.

A web project coming from Norway, a celebration of a chocolate brand with a visual interpretation that reminds of Get the Glass (but the interactivity is definitely not that advanced).

You have to answer a series of questions about the chocolate brand and about Norway in order to proceed in the game and explore the island. While you advance in the game you face a series of additional mini-games. The whole thing in itself results quite boring (if you don't understand the language, I think), but one appreciates the effort of creating a quiz that doesn't look like all the quiz you usually find online.

How does your Absolut world look like? Whatever your vision is, there is room for it in an Absolut World. The vodka brand loves visions so much that it turned them into reality, creating a curious website with the help of Great Works and freelance interactive designer Carlos Ulloa.

The online experience begins with a series of visions Absolut has collected getting in touch with artists, writers and actors from around the world. Then, of course, you can submit your own vision and become part of the Absolut world yourself.

Farfar is behind a new weird initiative launched by Nokia to promote its new N82 model. The concept is based on "position art", which consists in creating works of art, by physically walking them, and then transferring it on to a satellite image. Basically it's an art form that tracks your position using GPS.

At www.theworldismycanvas.com visitors can meet Stavros, the self-proclaimed Position Art "Genius" who uses the Nokia N82 Sports Tracker application as his tool while he walks around anywhere in the world to "draw" his motif.

Last Friday, on the website Nokia has broadcasted a live art performance by Stavros, who has been walking around Rome for the whole day creating his "greatest work of art ever".

So, i guess this is my first post here, thanks Martina... and hi mom! :)

Not a project actually, but days after the launch of the very impressive Coke Zero Game my good friend Paulo found this really nice video about how's the life inside North Kingdom:

In Belgium the online buzz is all around Ray. Do you remember the Coke campaign in Grand Theft Auto style?

Well, it looks like Ray is alive and kicky, and the "Reality Police" is chasing him. Anyone who has information about Ray and can help discovering his real identity is invited to visit www.realray.be to sign-up and get ready to share such tips.

Ray also has a page on Netlog, the most popular social network in the country.

In France, Coca-Cola has launched a mini-site to "hire" more people for its Happiness Factory.

Let's refresh ourselves with some web ideas from countries we don't mention very often. For example, today I point you to the new site of McDonalds in Poland, very nicely designed by Endorfine.

My favourite part of the site is the store locator, probably too dark and mysterious to be in line with the McD brand, but definitely kind of fascinating (and now ask me how can a store locator be fascinating... ??!! :-).

Mercedes safety video experience

Sexy Santa comes from Norway

Virgin Mobile launches Facebook Dooblebook

The the housekeeping advergame

When banners become "alive"...

The Volkswagen Drive In

Welcome to Blackville

Nivea and the Metro(sexuals)

eBay, TV advertising 2.0

Bacardi Murmansk Route

Audi, it's your turn

Don't call and drive

EU starts NicoMarket

Respect the rules

ING Lion goes crazy

3G changing history

Science Museum, edutainment 2.0

Warm up the house

Drive your Tiguan in the jungle

Take the challenge and win the NBA

Milk friends for life

The Volkswagen auditions

British Airways and Pam Ann

Les Nuits Des Clans (part 2)

Samsung, simply beautiful

Nike Supersonic: run faster to party

Desperate heating systems

The other lunch break

Winter is back

Monopoly in the 2.0 era

Amazon and the Harry Potter mania

Are you ready for the Read Fruit Farm?

Crazy Norwegian food campaign

Dim Dim girls: Rugby for women

O2 Stare Out: you blink, you lose

Be a Millionaire (at least online)

Gillette Stealth, The Undetectables

The Shopping Boys

Addictive advergame for Dodge

Experience Mercedes in one minute

Change your perspective on strong hair

Sexy Otto knocks at your door

Jacqmotte 's new Finest Selection

Movies are made to be seen

Online marketing, Poland and the World Cup

The Heineken invasion

Kiss my "six pack"

You'll better learn some English

Frozen pizza and viral marketing B2B

New Megan, weird but interesting (link now ok)

Men's toilet guerilla marketing

The Olympic challenge with Google Earth (and Fiat)

Du bist Deutschland

Ford revamps your job

Be fresh, ski better

Switzerland "for women only"

Go, before it's too late

The streakers game

You really need to get away

Help Joe brushing his teeth

The Martini Olive Oil

The Samsung D600 Mystery

Forget Pacman, now it's Pakman!

Greenpeace goes viral

Online, against alcohol consumption

Young Europeans favourite sport? Surfing!

Durex: let the beast go :-)

We don't have enough donors

The sleeping beauty (guerrilla style)

Get to the point

Take the babes to the limit...

Adobe fights software piracy with advertainment

Hello Moto, 3G is here!

Pioneer: Need more space?

It's Beaujolais Nouveau time (online)

Buzz marketing ideas Adidas football

User generated content and 3G phones

Basic Instint... Sharon Stone (revised)

Online marketing to kids: Nestlé Picoland

Mentos Sheep Volley

King Kong eats Pringles

Wallace & Gromit for Renault

Wanna be a football star?

A Midsummer night's advergame

Norwich Unionlaunches nicely cheesy quiz